Job Description

About the role:
We are looking for a highly skilled Marketing Lead with extensive marketing experience and comprehensive branding knowledge to join our creative, fun, and energetic team.

As a Team Lead, you will develop strategies, suggest the best marketing techniques for social media campaigns, plan and coordinate marketing efforts, and build awareness of our company\'s brands.

Please visit the following link to explore our current job openings and apply directly to your preferred position: https://boards.briohr.com/capbay-eg27r2w9d2

Responsibility:
In this role, you will be expected to:

• Strategically plan, develop and implement product launches and marketing plans to spearhead creative campaigns across multiple channels to drive website traffic, revenue, sales, and customer retention
• Identify opportunities to reach new market segments and expand market share
• Gather and understand feedback from customers and relay it to product, sales, and tech teams
• Develop, monitor, and manage KPIs for weekly and monthly reports to show results and the impact of marketing initiatives
• Understand current digital/SEO/PR/affiliate channels and execute to drive strong and impactful results
• Oversee social media platforms to strengthen CapBay\'s brand presence and drive the conversation
• Monitor market intelligence and monitor competitor movements and market situation
• Monitor, optimize, and strategise the performance of an advertisement on various platforms to align with the business objectives
• Manage and oversee the team goals and their implementation
• Ensure website, promotional materials, and marketing campaign strategy are updated regularly
• Develop and produce monthly reports to highlight marketing accomplishments
• Prepare and monitor the monthly marketing budget to ensure smooth operations
• Identify opportunities, trends, and technological platforms that will enhance and improve CapBay\'s marketing approaches and campaigns
• Research the latest marketing strategies and excel competitively in marketing efforts

• Proven 5+ years of experience as Head of Marketing, Marketing Manager, or a similar role
• Hands-on experience in prolific marketing campaigns
• Exceptional knowledge of web analytics and Google Ads
• Outstanding ability to plan and manage budgets
• Ability to quickly prioritize and assign tasks
• Excellent leadership and project management skills
• Strong verbal and written communication skills
• Strong analytical skills and good attention to detail

• Professional Certifications such as in Digital Marketing, Integrated Marketing 360, etc. will be preferred
• Skilled in management of social media platforms and other social tools (Hubspot, LinkTree)
• Able to demonstrate knowledge of data analysis tools and methodology (google analytics, search console, etc)