Job Description

\xef\xbb\xbfClient Background: HK based MNCIndustry: Healthcare DistributorLocation: Shah AlamHeadcount: 1 headcountTenure: PermanentRemuneration: Salary can pay up to RM 15,000Responsibilities:Role Overview:The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns. This role is critical in driving brand awareness and creating a positive brand image that supports overall business growth. The incumbent will focus on building brand equity through digital platforms and traditional media while working closely with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities. This position requires strong collaboration skills and strategic thinking to ensure consistent brand messaging and effective market impact.ATL Strategy Development & Execution\xc2\xb7 Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.\xc2\xb7 Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO/SEM) to drive brand presence and consumer interaction.Brand Building and Trade & Ethical Channel Management\xc2\xb7 Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.\xc2\xb7 Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.Digital Marketing & Content Strategy\xc2\xb7 Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.\xc2\xb7 Monitor digital campaign performance and adjust tactics to optimize reach and engagement.Collaboration & Alignment with BTL\xc2\xb7 Work closely with the local marketing manager (BTL) to ensure alignment of ATL and BTL activities, maximizing overall campaign impact and synergy.\xc2\xb7 Coordinate on joint initiatives to create a cohesive marketing strategy that covers both consumer-facing and trade-facing activities.Market Research & Consumer Insights\xc2\xb7 Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.\xc2\xb7 Use data-driven insights to guide strategic decisions and refine marketing activities.Stakeholder Management\xc2\xb7 Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, and digital vendors) to drive successful campaign execution.\xc2\xb7 Present marketing plans and results to the regional business manager and senior management.Budget Planning & Management\xc2\xb7 Develop and manage the ATL marketing budget, ensuring efficient allocation of resources across various channels.\xc2\xb7 Track spending and campaign ROI, providing regular reports to the regional business manager.Brand Compliance & Governance\xc2\xb7 Ensure all ATL campaigns adhere to brand guidelines and regulatory standards.\xc2\xb7 Maintain a consistent and compelling brand message across all ATL channels.Performance Analysis & Reporting\xc2\xb7 Measure and evaluate the effectiveness of ATL campaigns using KPIs such as reach, engagement, and brand equity scores.\xc2\xb7 Generate performance reports and actionable insights to inform future strategies.Qualifications:\xc2\xb7 Bachelor\'s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.\xc2\xb7 Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.\xc2\xb7 Proven track record of managing multi-channel digital campaigns and brand-building activities.\xc2\xb7 Experience in the personal care or ethical marketing space is a plusBenefits:\xc2\xb7 Monday- Friday (8am-5pm)\xc2\xb7 Fixed RM100 HP allowance\xc2\xb7 Medical insurance coverage for inpatient, outpatient, and specialists extended to family members\xc2\xb7 28 days of Sick Leave\xc2\xb7 17 days of Annual Leave\xc2\xb7 Performance bonus based on individual and company performance\xc2\xb7 Follows Malaysian Public Holidays & moreSub Specialization : Marketing;Marketing Commucation;Product Marketing
Type of Employment : Permanent
Minimum Experience : 5 Years
Work Location : Selangor

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