Job Description

Marketing Manager- Baby & Child Care



Your Job:

The Marketing Manager role is a critical part of the Malaysia marketing organization responsible for the Huggies Baby & Child care portfolio. The MM will lead marketing strategy development and implementation of plans that strengthen the brand and drive topline and bottom-line P&L growth. The MM will develop cohesive and consumer-inspired strategy, plans and communication, working closely with and influencing cross-functional teams, including Sales, Finance, Supply Chain, Product Development and Regional Marketing.

About Us:

People have looked to Kimberly-Clark brands for more than 150 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You

Role Overview & Primary Accountabilities:

Business Objectives:

Net Sales Value / Gross Margin / Operating Profit - Lead local initiatives to ensure delivery of total category NSV (Net Sales Value), %GM (Gross Margin) and OP (Operating Profit) targets.

Brand Share - Jointly deliver targeted category market share with the Sales function. Recommend monthly demand forecast. Develop category share targets.

Strategic Business Planning (SBP) & Annual Business Plan (AOP) - Manage the development and execution of the category Annual Business Pan (AOP) & annual OGSIM targets. Lead development of category 3-year Strategic Business Plan (SBP)

RGM (Revenue Growth Management) \xe2\x80\x93 Identify and implement RGM initiatives to maximize topline growth opportunity and Gross Margin improvement

Advertising & Consumer Promotion Budget - Develop and manage the annual country Consumer Advertising and Promotion Budget.

\xe2\x80\x8bConsumer Interface:

• Brand Positioning - Provide local market insight to sector regarding country consumer fit with global/regional positioning.
• Agency Relationship - Manage category relationship with Advertising (local), Promotions and Media agencies. Ensures periodic top-to-top meetings with partner agencies to keep abreast of developments in the market.
• Advertising Development \xe2\x80\x93 Develop and execute campaigns (advertising and Brand Activation).
• Media Strategy, Planning and Execution - Evaluate and approve category media strategy.
• Consumer Insights- Provide input for regional consumer insights. Approve category research plan to address country consumer knowledge gaps.
• Consumer Response - Review monthly consumer feedback data and take appropriate actions.

Products/Perceived Value:

• Product Development (Centralized Manufacture) - Provide market-specific consumer insights as inputs into sector product plan.
• Product Development (Country Specific Product Specs) - Endorse products to meet market needs. Lead innovation that improve consumer experience as well as deliver against cost saving targets
• SKU Portfolio Management \xe2\x80\x93 Manage and approve SKU line-up, lead bi-annual review of SKU complexity and recommend rationalization actions in collaboration with sales and finance teams.
• DPSM - Provide inputs into DPSM strategy to Trade Marketing. Recommend RSP based on price index strategy.
• Consumer Promotions - Develop category Consumer Promotion programs that drive share growth and deliver while delivering against financial targets

Stakeholder Management:

• Category lead for regional marketing stakeholder management
• Cross-functional team in Malaysia (Sales, Trade Marketing, Finance, Mill)

Talent Management:

• Develop employees to their full potential through Performance Management coaching, appropriate training and education, goal setting and career development.
• Manage 2-3 direct reports

Essential Requirements:

• Minimum of 8 years of marketing experience \xe2\x80\x93 with a strong understanding of the brand strategy development and implementation
• Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance
• Strong analytical skills, financial acumen, and solid commercial grounding of the Go-To-Market process.
• Strong bias for action while being focused on delivering meaningful results with cross-functional partners.
• Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets
• Experience in broad stakeholder management, cross-functional leadership and project management essential. The candidate must have demonstrated strengths in leadership, and interpersonal skills.
• University degree in marketing, management

About You:

You\xe2\x80\x99re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\xe2\x80\x99re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\xe2\x80\x99ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What\xe2\x80\x99s on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - .

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as \'World\'s Best Employer\' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role\xe2\x80\x99s country only. K-C will not provide relocation support for this role.

Primary Location Malaysia - Petaling Jaya

Additional Locations

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time

Kimberly-Clark