Job Description

Senior Brand Manager, Baby & Child Care



Your Job:

We are seeking a dynamic and experienced Senior Brand Manager to lead the strategic development, execution, and growth of our Baby & Child Care portfolio under brand Huggies\xc2\xae. Huggies brand is a leading brand in the Diapering category with a wide product portfolio.

This role will handle 2-3 critical sub-brands within the portfolio, managing the strategic planning, marketing mix development, in-market execution to impact the brand\xe2\x80\x99s financial goals and market share. You will collaborate closely with cross-functional teams, including marketing, sales, product development, regional stakeholders and creative partners, to ensure the brand\'s success and market leadership.

This role reports to the Marketing Manager, Baby & Child Care. In your Senior Brand Manager, Baby & Child Care role, you\xe2\x80\x99ll help us deliver better care for billions of people around the world.

About Us:

People have looked to Kimberly-Clark brands for more than 151 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex\xc2\xae, Huggies\xc2\xae, VIVA\xc2\xae, U by Kotex\xc2\xae, Poise\xc2\xae, Depend\xc2\xae brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You

Role Overview & Primary Accountabilities:

Brand Strategy and Planning:

• Develop and execute comprehensive brand strategies, encompassing short-term and long-term goals, to achieve business objectives and maximize brand equity.
• Conduct market research, competitor analysis, and consumer insights to identify growth opportunities and market trends that inform brand strategy.
• Create annual brand marketing plans, outlining promotional activities, budget allocation, and product initiatives.

Product Development and Innovation:

• Collaborate with product development teams to drive the creation of new product offerings and product line extensions, aligned with consumer preferences and brand positioning.
• Oversee product management, identifying opportunities for product improvement and SKU rationalization as necessary.

Brand Identity and Positioning:

• Lead efforts to define and refine the Huggies proposition across the portfolio - refine positioning and establish a strong brand identity.
• Ensure brand guidelines and visual standards are consistently applied across all marketing materials and touchpoints.

Marketing Mix Development:

• Develop and manage integrated marketing campaigns that leverage multiple channels, including paid social, earned media programs, influencers and instore maximization
• Lead robust media planning and execution in partnership with internal stakeholders and agencies that improves brand A&CP effectiveness
• DPSM - Provide inputs into DPSM strategy to Trade Marketing. Recommend RSP based on price index strategy.
• Consumer Promotions - Develop category Consumer Promotion programs that drive share growth and deliver while delivering against financial targets

Cross-Functional Collaboration:

• Work closely with sales teams to align marketing initiatives with sales strategies and optimize the brand\'s presence in retail channels.
• Collaborate with product development and R&D teams to support the launch of new products and maintain strong product-market fit.
• Partner with external agencies and vendors to execute marketing initiatives effectively.

Base Business Management:

• Net Sales Value / Gross Margin / Operating Profit - Lead local initiatives to ensure delivery of total category NSV (Net Sales Value), %GM (Gross Margin) and OP (Operating Profit) targets.
• RGM (Revenue Growth Management) \xe2\x80\x93 Identify and implement RGM initiatives to maximize topline growth opportunity and Gross Margin improvement
• Track and analyze key performance indicators (KPIs) to assess the success of marketing campaigns and brand initiatives.

Budget Management:

• Responsible for managing and optimizing the brand\'s marketing budget effectively .

Essential Requirements:

• Bachelor\'s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Proven experience (at least 5-7 years) in brand management within the FMCG industry with demonstrable success in driving brand plans delivering share growth and strengthening the brand
• Strong understanding of consumer behavior, with the ability to translate insights into actionable strategies.
• Experience in broad stakeholder management, cross-functional teams \xe2\x80\x93 effective leadership and interpersonal skills.
• Preferable experience in leading commercial renovation / product innovation \xe2\x80\x93 impacting marketing mix like product design, packaging, concept and claims.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Outstanding communication and presentation skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Data-driven mindset with the ability to analyze data and make data-backed decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Strong leadership and team management skills.

About You:

You\xe2\x80\x99re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\xe2\x80\x99re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\xe2\x80\x99ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What\xe2\x80\x99s on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - .

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as \'World\'s Best Employer\' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role\xe2\x80\x99s country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location Malaysia - Petaling Jaya

Additional Locations

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time

Kimberly-Clark