Job Description

The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.

We work in two ways - directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK.

These connections lead to an understanding of each other\'s strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Overview

To support the Senior Marketing Manager, English in the development and implementation of the country marketing strategy and plans for English, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the English SBU to ensure that marketing programmes enable required business targets

Role Purpose

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Our English business unit promotes high-quality English teaching and learning, supporting the UK\'s English language teaching sector. We provide high-quality English teaching through our network of teaching centres and online and through blended learning. And we connect English teachers throughout the world with through our trusted networks and access to resources to support their work

Main accountabilities

Strategy and Planning

• Supports the Senior Marketing Manager, English to develop and execute marketing plans for English in the country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
• Plans and executes go to market plans for English across the country, agreeing the programmes, delivery mechanisms, budgets and resources

Consultancy, analysis & problem-solving

• Applies professional marketing expertise to develop and enhance English marketing strategies, plans and approaches.
• Applies core technical and professional knowledge to identify and assess current state of English marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure

Business Development

• Supports the implementation of new English marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional English marketing strategy.
• Drives a clear focus on audiences and market segmentation.

Subject/Sector expertise

• Provides proactive professional advice and support to colleagues to ensure local English specific requirements are compliant with marketing policy, process and governance.
• Ensure the development of high quality and effective English marketing plans and solutions using and sharing their marketing expertise.

Commercial and financial management

• Using agreed corporate systems and processes, supports budget management for the regarding English marketing plans and programmes.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks

Relationship and stakeholder management

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the country/cluster they support.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

Leadership and management

• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.
• Shares intelligence, experience and ideas to support Senior Marketing Manager in identifying/developing new ways in which marketing could positively impact upon the British Council\'s operational efficiency and effectiveness

Qualifications

Minimum/essential

Relevant degree e.g. marketing, or equivalent level of experience

Desirable

Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)

Role-specific knowledge and experience

Minimum/essential

• Experience in a marketing position at a national level within a medium to large organisation.
• Demonstrable experience of developing marketing strategies and plans
• Demonstrable experience in managing supplier relationships
• Stakeholder engagement and management

Desirable

• Confident dealing with a range of stakeholders and communicating milestones, timelines and managing expectations

Further Information

• Pay Band - Grade 6
• Contract Type - Indefinite Contract/Permanent
• Location - Malaysia (Kuala Lumpur)
• Requirements - Candidates are expected to have researched whether they have the right to live and work in the country in which the role is based.
• Closing Date - 12th Jan 2023 (23:59 UK Time)

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council\'s Safeguarding policies for Adults and Children.

If you have any problems with your application please email

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our \'ASK HR\' email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

British Council