Job Description

What We Do

At Coda, we break down barriers between publishers and their audiences by thinking outside of the app. Coda is trusted by 300+ top digital content publishers - including industry giants Activision Blizzard, Bigo, Electronic Arts, Riot Games, and Zynga - to grow revenue, profit margins, and customer engagement in 60+ markets with ease. For publishers, this means less lift, more players and more payers. For players, Coda\'s solutions allow them to pay for play their way.

Our winning formula? A laser-focused, pragmatic attitude coupled with an unwavering commitment to excellence. We are customer-centric, creative, and solution-oriented, always delivering to our users the top-tier entertainment content they want at competitive prices.

If you\'re ambitious, bold and ready to take your career to the next level, get in touch!

Our marketing team is focused relentlessly on creating value for consumers, publishers and payment providers, using relevant messages which help customers to discover, learn about and use our growing portfolio of innovative products designed to enable digital commerce. We work toward making Codashop and Codapay world-class brands - becoming top-of-mind for gamers around the world and delighting customers with entertaining activations + offers. Our team has a strong analytical focus and a data driven approach, with an emphasis on experimentation to deliver the best possible experiences to customers.

You will need a hands-on mentality and a growth mindset, working cross functionally with our commercial, acquisition, retention, partner marketing, product operations, data science, product, and finance teams to deliver outstanding marketing programs and customer experiences in [insert country/region].

As the Marketing Manager for Malaysia, you will be primarily responsible for delivering a world-class shopping experience on our websites (Codashop and Publisher white label websites), and communicating with customers using owned and operated marketing channels (website placements, email/push/WhatsApp channels, social media). You will also contribute to country-specific marketing campaigns and channels, in addition to our local product marketing strategy for key initiatives like pricing and promotions, loyalty programs, and Codacash.

Responsibilities:

• Codashop Website: Own and oversee the overall website experience for Codashop Malaysia, collaborating closely with cross-functional teams to continually improve our customer experience, improve conversion rates, and increase customer lifetime value.
• Owned and Operated (O&O) Channels: Develop and execute strategies to engage with new and existing customers across email, website push, website placements, WhatsApp, text, social media, among other channels.
• Metrics and Analytics: Establish KPIs and track and improve the performance of our website and O&O marketing channels. Provide regular reports and insights to the leadership team to inform decision-making.
• Product Marketing: help customers to learn about our latest and greatest product offerings, including titles, SKUs, unique content, offers and promotions, payment channels, and new features like loyalty programs or Codacash.
• Market Research: Conduct market research to identify customer needs, market trends, and competitor activity. Use insights to inform product positioning, messaging, and go-to-market strategies.
• Content Creation: Collaborate with the Brand and Design team to create compelling marketing content such as creative writing, image assets, landing pages, videos, and case studies to promote our products and services.
• Collaboration: Work cross-functionally within different verticals, such as global partnerships, acquisition, retention, partnerships marketing, product operations, data science, product, and finance teams to deliver growth in revenue and gross profit.

Requirements:

• 5+ years of relevant work experience in digital marketing (website, email marketing, social marketing preferred).
• Strong analytical mindset and a track record of using data insights to drive growth programs.
• Excellent communication & presentation skills.
• Team player with the ability to work across a matrixed, fast-paced, and multicultural environment.
• Fluency in English is required.
• Familiarity with Excel, Powerpoint, and Google Workspace products.
• Strong organizational and time management skills.
• Experience in finance technology and/or ecommerce preferred.

Working at Coda

Joining the Coda team means diving into a fast-paced, challenging, and exciting world. With Codans spread across over 30 countries around the world, our highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda\'s growth, and make a lasting impact.

If you have a passion for pushing boundaries, and thrive on continuous improvement through experimentation, we\'d love to hear from you!

Our Perks*

WFH / Hybrid Support: Get a monthly allowance to cover your working expenses and keep you connected.

Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Assistance Program - because you matter!

Customized Benefits: Tailor your benefits with our flexible plan.

Growth Opportunities: Unlock your potential through clear progression paths.

Skill Development: Access training resources to fuel your personal and professional growth.

Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.

Family Care: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family\'s needs.

*Benefits are reviewed and updated on a yearly basis

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don\'t hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

Coda Payments