Marketing Manager

Johor Bahru, Johor, Malaysia

Job Description


  • Bachelor\'s degree in Marketing, Business, or a related field. A Master\'s degree may be preferred.
Experience:
  • Proven experience in marketing, with a focus on strategy development and execution.
  • Previous managerial or leadership experience.
Language:
  • English, Bahasa Malaysia and Mandarin is an advantage
Communication Skills:
  • Excellent written and verbal communication skills.
  • Ability to effectively convey complex ideas to diverse audiences.
Analytical Skills:
  • Strong analytical and problem-solving abilities.
  • Comfortable using data to make informed decisions.
Creativity:
  • Innovative thinking and the ability to develop unique and compelling marketing campaigns.
Team Collaboration:
  • Demonstrated ability to work collaboratively with cross-functional teams.
  • Leadership and motivational skills.
Adaptability:
  • Flexibility to adapt to changing market conditions and priorities.
  • Ability to thrive in a fast-paced environment.
Team Building:
  • Proven ability to build and lead high-performing marketing teams.
  • Experience in creating and nurturing a positive and collaborative work environment.
  • This addition emphasizes the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.
ResponsibilitiesThe Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company\'s products or services. This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company\'s objectives and brand image.Responsibilities:Strategic Planning:
  • Develop and implement comprehensive marketing plans aligned with the company\'s overall objectives.
  • Conduct market research to identify trends, opportunities, and competitor activities.
Team Leadership and Development:
  • Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.
  • Foster a collaborative and innovative team culture focused on achieving marketing goals.
Campaign Management:
  • Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).
  • Monitor and analyze the performance of campaigns, adjusting strategies as needed.
Brand Management:
  • Maintain and enhance the company\'s brand image.
  • Ensure consistent messaging and branding across all communication channels.
Content Development:
  • Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.
  • Collaborate with internal teams or external agencies for content creation.
Digital Marketing:
  • Manage digital marketing strategies, including SEO, SEM, email marketing, and social media.
  • Stay informed about industry trends and emerging digital marketing technologies.
Offline Marketing:
  • Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.
  • Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.
Budget Management:
  • Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.
  • Track expenses and report on budget utilization.
Analytics and Reporting:
  • Utilize analytics tools to measure the success of marketing efforts.
  • Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.
Benefits
  • EPF
  • SOCSO
  • EIS
  • Annual Leave, Sick Leave, Maternity Leave, Compassionate Leave, Marriage Leave
  • 14 days Public Holidays
  • Good Working Environment
  • 5 days work week
  • Performance Bonus
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Job Detail

  • Job Id
    JD1040338
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johor Bahru, Johor, Malaysia
  • Education
    Not mentioned