Job Description

Company Description
Our vision \xe2\x80\x9cTo create a better everyday life for the many people\xe2\x80\x9d is the reason why IKEA and our centres exists and why people choose and love to come to us. It is the driving force behind our success.

We believe home is the most important place in the world and by becoming \xe2\x80\x9cThe leader in life at home\xe2\x80\x9d we will secure a strong brand position for IKEA and stimulate home furnishing interest on our markets. We want to be the \xe2\x80\x9cPreferred shopping centre destination\xe2\x80\x9d for retailers and business partners. For a successful future we must secure \xe2\x80\x9cGrowth with long term profitability\xe2\x80\x9d and we will do this by a consistent focus within our four strategic cornerstones of Growth, People, Sustainability and Costs.

Acting like a market leader in all our decision making and securing a \xe2\x80\x9cMarket Leadership Mentality\xe2\x80\x9d in our organisation will drive us to reaching our vision.


Marketing Leadership and Operational Excellence

• Develop marketing strategies and overall marketing plan with the consideration of partners, anchors, tenants.
• Strategically matching requirements, revenue targets, overall marketing activities support with a good image and reputation that build our awareness, positioning and perception, ensuring a healthy brand funnel which ultimately drives visitation and sales.
• Sustain the growth on visitation, revenue and emphasize on the customer experience the centre offers.
• Detail and derive spending for annual budget purpose and on monthly basis for forecasting purpose with understanding of accrual of revenue and expenses where it is necessary.
• Connect and strengthen relationship with partners to effectively utilize event spaces to benefit the shopping centre in terms of income and brand perception.
• Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose.
• Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills.
• Drive marketing direction with marketing team competence effectively grow the business with regional support.

Building Business Competence

• Lead by example, coach and encourage people towards inspiring goals.
• Develop team for with marketing fundamentals, digital expertise, customer experience and global best practices.
• Set challenging but achievable goals and objectives.

Miscellaneous

• Attend and contribute towards tangible results with a positive, can-do attitude.
• Take leadership and/or volunteer for any inter or intra department for future career enhancement.

Qualifications

• Bachelors Degree in Marketing or a related field.
• Minimum of 8 years in a marketing or related role, with at least 2 years managerial experience with a team of 2 direct reports.
• Strong understanding of customer and marketing dynamics and requirements. Good understanding of current retails trends and practices, including digital strategies and tactics.
• Effective and eloquent communicator. Possesses good verbal and written proficiency in English, and a second language e.g. Chinese and / or Bahasa Malaysia.
• Demonstrated ability to increase productivity and continuously improve and adapt methods and approaches.
• Solve problems creatively and effectively and high levels of integrity and honesty.
• Creative as well as analytical.
• Experience in budgeting and forecasting, multitasking with ability prioritize and juggle multiple commitments and deadlines.
• Strong negotiator, a team player with excellent analytical skills and business acumen.
• A leader with capable mentoring skills, willingness to coach and develop team members.
• Ability to develop rapport with people from all levels and departments.

Additional Information
Please apply by 17-January-2023.