At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you\'re up for challenging the status quo, join our team of pioneers and make your mark on the future with us. Do you dare to make an impact?
YOUR ROLE
This position is designed to help develop and implement effective brand-building strategies across multiple touch points
To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives
Understand trades landscape and consumer for beauty care professional
Support B2B and B2C; ie. Integrates marketing campaign, salon activation, product launches, agency and supplier management, integration with direct and indirect channel, ensure smooth execution in trade
Support in working together Sales and Professional Partner Service (PPS) with trade in B2C marketing on BTL
Lead execution of new product launches
Lead activation with key brand campaigns and promotions for well-rounded integration \xe2\x80\x93 to deliver business growth
Lead, direct and control marketing activities to meet business objectives, in compliance with brand go-to-market
Maintain up-to-date brand map, positioning, pricing strategies, and market relevant information
Analyze data and report on brand performance and growth Formulates marketing plan at the executive level
Review and analyze industry, competition and market trends
Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; fine-tune marketing plans to meet changing markets and competitive conditions
Liaise with other departments across the organization to ensure marketing activities are integrated, and align with regional or local business units to meet brand objectives
Involved in setting of e-commerce with distributors
YOUR SKILLS
Candidate must possess at least a Bachelor\xe2\x80\x99s Degree in Marketing, Business Management or related business discipline
Fluent in written and spoken English
Minimum 6 years solid marketing management experience
Experience working in B2B in FMCG/Beauty/Pharmaceutical/related industry
Strong analytical skills, problem solving skills, resourceful and result-oriented
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.
JOB ID: req47900 Contract & Job type: Full Time, Regular Contact information for application-related questions: Recruitment.SEA@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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