Job Description

We are currently looking for an experienced, passionate, and creative Marketing and Brand Manager to join our dynamic, high-growth digital learning company. In this important role you will report directly to the CEO, have significant interaction with the senior management team and will be a key player in our next phase of growth by leading all marketing initiatives with our exceptional team. You will have access to significant resources and talent. The Marketing and Brand Manager will lead the development of innovative strategies and go-to-market plans for both new launches and core businesses to drive market penetration and brand growth. Key responsibilities include developing innovation ideas through trend, competitive and category analyses, writing product copy and concepts, coordinating key product launch information, and executing marketing campaigns in the Business-to-Business environment. This role is an opportunity for a proactive, self-motivated individual who is aligned with our ethos to use both creative and analytical skills to drive GIFT.ed\'s market expansion and lead campaign execution from concept to launch. What You\'ll Be Doing Leveraging the ethos and unique curriculum content of GIFT.ed to create a bold and compelling brand narrative Develop and implement marketing and product plans based on strategic objectives Develop and manage company and product branding initiatives and standards Own company website content and SEO strategies including creation of copy Lead and manage both outbound and inbound marketing initiatives, analytics and automation Work effectively with the sales group on lead harvesting and nurturing strategies Manage paid search advertising using Google and Facebook ads, among others Plan, create, publish all social media postings across numerous channels Find opportunities for the Chairman and CEO to enhance the brand through speaking arrangements and other PR initiatives Work alongside our content team to create and publish content for blogs, website, email broadcasts, brochures and press releases Lead all marketing efforts on the product development committee Report on and analyse key marketing metrics to include lead generation, PPC, social media and website data What We Are Looking For BA degree in Marketing or relevant field preferred Minimum of five years of tactical and strategic marketing and brand management experience Fluent in spoken and written English and fluency in second language is desirable A comprehensive understanding of search engine optimization and website UI principles Strong copywriting and communication skills Background of effective management of key social media channels Understanding of content management systems including WordPress Proficiency in Google AdWords, Facebook Ads and Google Analytics Experience in effective use of email marketing software (Mail Chimp or other) Comfortable with pulling and analysing data Ability to thrive in fast-paced environments, oversee multiple projects at once, have attention to detail, and ability to work under tight deadlines. History of conducting and analysing market research Proactive individual with the ability to self-manage projects and overcome obstacles independently. Alignment with GIFT\'s ethos and a keen interest in topics central to our curriculum e.g. the emergence of a post-Western world, socio-economic development, globalisation, sustainability, geopolitics, and the evolving roles of business, government, and civil society Successful track record of delivering projects on time and within budget. Critical thinker and problem-solving skills Great interpersonal, presentation and communication skills Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required What We Are Looking For Time off - Time off to rest and rejuvenate is critical! We provide 20 days of annual leave to all our employees Medical Benefits - We offer health insurance coverage for our employees and dependents Wellness Allowance - Keeping an optimum mental and physical health is important to us! We provide annual allowance for outpatient visits, dentist, physiotherapy, TCM, massage, etc. Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity Flexible Working - We trust our people and love to provide the space to accommodate each and everyone\'s working style and personal life Learning & Development - We believe learning should never end and we support everyone with self-learning L&D

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