Job Description

Join the Access Family and see how we make software ideas become a reality! Our core value of \'Love Work, Love Life, Be You\' has been central to our success and so we\'re looking for people to join us who share our passion for making things better every day and help us continue to grow. We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026. What are we all about At Access, we love software and how technology never stays the same. It\'s this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit\'s to Construction, and many more. We\'re passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. About You Do you believe in unicorns We hope so because we\'re looking for one! We need an experienced marketing professional who is as comfortable in the data as they are in the detail. The right candidate will be able to move seamlessly between campaign briefs, drafting social copy, engaging with our customers to capture success stories, build out webinar events, and wrap it all up with detailed and insightful reporting from the powerful tools and platforms that help us perform at our best. We need someone who isn\'t happy sitting still, but instead wants to use their existing skills as a platform for growth and development within a talented marketing squad. You\'ll enjoy collaboration with subject matter experts across digital media, content, product, performance marketing and strategy, developing and maintaining strong working relationships with both your peers in marketing and across the wider Access business. About The Role This role focuses on planning and executing marketing campaigns and programs for customer acquisition and retention, leveraging all elements of the digital marketing mix. You will be collaborating closely with your counterparts in ANZ across sales, product, and marketing to execute on a strategy that delivers to our revenue targets, whilst continuously striving for growth and improvement in key performance areas. Day to day you will Plan, build, create and execute multi-touch campaigns to attract and nurture prospects and existing customers through the marketing and sales funnel. Create and execute a data driven marketing strategy, with integrated campaigns and programs that include a blend of inbound and outbound activities to drive Payroll and Accountant sales. Build local demand models to support sales pipeline targets, with a focus on quality and relevance to the respective sales teams across product portfolios. Build collaborative relationships with your key internal stakeholders. Facilitate outcome-oriented communication between marketing and sales teams through frequent, consistent, and effective stakeholder engagement. Act as the trusted, go-to-person for sales teams to create and execute programs that drive leads from targeted accounts, while keeping them informed of marketing programs and activities. Prepare detailed campaign and data briefs and present them to internal and external agencies with confidence and clarity and proactively co-ordinate marketing campaigns across all elements of the marketing mix including email, webinars, PR, paid media, social media, and events. Leverage the global Marketing, Product and Sales teams to localise and develop content, update website, create blogs, LinkedIn and other social sites, syndicating content wherever possible to drive traffic, create awareness and grow demand with target audience. Performance management and analytics: Continually track, measure, analyse and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through test, and adopting new or best practice approaches. Work with local partners, sharing marketing plans, leveraging appropriate content, and running joint campaigns towards agreed objectives. Liaise with marketing automation team to maintain \'always on\' email automation functionality such as lead scoring and nurture tracks. Budget management: Accountable for managing the costs associated with all programs and campaign effectiveness/ROI. Your Skills And Experience May Include Five years + previous experience in marketing with strong emphasis on mid-market / SME demand creation in the region. A good understanding of software; ideally will have a successful track record of working as a marketing professional with a cloud software company. Experience in running integrated marketing plans across all areas of the marketing mix. A strong grasp of modern marketing strategies, including inbound digital marketing and outbound marketing tactics. Understanding of and familiarity with running effective webinars using technology such as GoToWebinar. Experience in data driven campaign management, using reporting tools and data to analyse performance and drive future planning. Experience of working collaboratively with product and sales teams, able to represent marketing effectively, while delivering supporting content, and tools to enable sales success in a timely manner. Experience managing relationships with third-party vendors. A Marketing degree or equivalent experience in Marketing A good working knowledge of Salesforce.com or similar CRM Knowledge of a marketing automation platform i.e., Marketo. What does Access offer you We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year (rules apply) and a health contribution you\'ll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you\'ll also have 3 charity days you can take to support something that matters to you. At Access we\'re all about helping everyone Love Work and Love Life. Why Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn\'t match perfectly, we\'d still love to hear from you. You might just be who we are looking for.

foundit