Job Description

Drives the organisation\xe2\x80\x99s business strategies by setting direction for the organisation\xe2\x80\x99s marketing campaigns, programmes and communication plans. Responsible for advancing public relations for the organisation, formulating data-driven commercial insights and directing forecasting activities. The individual operates in a rapidly transforming business environment and functions through his understanding of consumers\xe2\x80\x99 preferences, market trends and industry landscape to promote the organisation and optimise its market share. Reporting Line : Head of Marketing Singapore / CEO / COO RESPONSIBILITIES:

• Develop an overall strategic marketing strategy and vision in order to provide consistency and alignment of all projects and initiatives.
• Manage the integration of marketing plans across the business units, and retail marketing to ensure proper coordination and execution of marketing initiatives. Lead and drive the implementation and manage the effectiveness of local marketing programmes.
• Provide strong marketing leadership and drive in the planning and execution of all marketing plans. This includes advertising, PR, events, branding, customer seminars, direct marketing campaigns, web-based activities, collateral production and internal communication, marketing intelligence and planning.
• Lead and manage all marketing activities and ensure effective deployment of marketing resources and budget to support the achievement of commercial targets as defined by corporate objectives.
• Review and appoint local agencies to ensure messages are effectively and consistently communicated around the region.
• Define, track and measure the impact of retail activities on sales results around the region, drive achievement of key performance metrics which will ensure visibility of tangible value to sales.
• Validate the analysis of customers of the main competitors operating in the region \xe2\x80\x93 SWOT analysis.
• Maintain the integrity of the Company\xe2\x80\x99s brands and protect or strengthen our brand value by actively managing the brand compliance and adherence of all marketing communication activities, both on and offline with the regions.
• Lead and guide the creative direction for digital marketing, providing feedback to content contributor and directing the quality of website content as required; publishing content for the region as required and analyse the site statistics to ensure on-going site effectiveness.

REQUIREMENTS:

• Bachelor degree from a reputable university
• At least 5 - 10 years of experience of marketing, marketing communications, internal communication, PR experience preferably in luxury or jewellery industry
• Strong and proven leadership skills. Previous experience of leading a team preferred.
• An astute and aspiring leader who is able to negotiate strategically
• Good knowledge of the retail industry
• Good marketing partnership and media network locally and regionally
• Have a strong understanding of branding and corporate communications; advertising and promotion knowledge required
• Driven and results-oriented
• Good command of spoken and written in English and Chinese

Job Type: Permanent Salary: RM3,071.09 - RM8,000.00 per month Benefits:

• Health insurance
• Maternity leave
• Opportunities for promotion
• Professional development

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Damansara: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma/Advanced Diploma (Preferred)

Language:

• Mandarin (Preferred)