Job Description

: Site Name: Malaysia - Kuala Lumpur Posted Date: Jun 7 2022 Why Consumer Healthcare? Right now, we're on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We're doing this : Site Name: Malaysia - Kuala Lumpur Posted Date: Jun 7 2022 Why Consumer Healthcare Right now, we're on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We're doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year - over a billion and a half of them - and it goes beyond products. It's about truly helping people manage their health proactively in different ways as consumer needs evolve. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special. We are currently looking for experienced Marketing Manager (Senior Brand Activation) for our Consumer Healthcare business. In this role, you will be responsible for leading a portfolio of brands, leading P&L, d]riving end to end Brand strategy, planning and activation through: NPD roll out, Media, Consumer Activation, Expert engagement initiatives and monitoring of Brand Performance to drive sustainable brand consumption and sales growth for local market/s. Other Responsibilities: Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market. Leading a team of brand managers to drive growth for the portfolio of brands The role is also part of the LOC leadership team and reports into the MSB Marketing Lead - hence there is a broader leadership component to the role beyond the functional responsibility Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares. Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management. Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed. Adapt Area toolkits (materials, claims, copy, local lingo, etc) Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps. Define and deliver winning expert activation program to strengthen 'expert recommended' differentiation for relevant brands. Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams. Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity. Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns. Build strong agency partnerships at LOC to deliver world class activation. Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning. Work with Finance to analyze the P&L and identify the impact of alternative actions. Model company values & behaviors and compliance with all company codes of practice. Why you We look for people who appreciate the importance of safety and quality and strive to continuously improve our performance and practices. We work in an open and transparent environment so you'll be someone who treats others with respect and integrity - as you will be treated yourself. Ideally, we are looking for someone with: Bachelor Degree in Business, Marketing or equivalent Minimum 8 years relevant experience within FMCGs / Consumer Healthcare industry Demonstrated ability to lead complex projects with successful outcomes Ability to lead a direct team and a multifunctional organization, integrating complex multifunctional efforts crossing multiple business areas Experience of leading successful innovation launches in market Experience in implementing of brand plans and execution plans Ability to lead and inspire Knowledge of consumer marketing, including digital. Financial acumen Experience of NPD process Analytical skills will be used to ensure global and regional brand strategies are tailored to the LOC market situation (e.g. execute MAP at LOC) Marketing and financial skills are critical to drive performance and have informed discussions with key stakeholders (e.g. investment allocations, ROI) Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance Diversity, Equity and Inclusion In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. .LI-GSK Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.