Job Description

1. POSITION SUMMARY Plan and manage all marketing, advertising, publicity and promotional events for Steve Maddens & MLB according to set guidelines. Define customer centric marketing strategies, process and procedures for promotions and brand initiatives Support the Brand\'s Business Goals. Support the CRM and increase existing base of VIP customers. Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image. 2. KEY AREAS OF RESPONSIBILITIES Plan and Manage all Marketing, Advertising, Publicity and Promotional Events Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s). Develop media relations policy. Initiate, develop, and maintain local, national, and international relations. Initiate, develop, and maintain media contacts for disseminating information. Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues recommends public relations course of action in crisis and in routine public relations situations. Frequently act as an company spokesperson, representing officials at media interviews and company meetings with approval from Directors Interpret company programs for the media and the public, including retail business areas peculiar to the company. Coordinate ceremonies, press conferences, and other events or special projects. Oversee and manage company use of contracted advertising and public relations Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors Marketing Plan and implement events calendar for positive brand building through promotional activities Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible). Partner with Brand to develop seasonal marketing and PR strategies Ensure all marketing materials are approved by Brand and/or Directors. Share store photos with Brand Principal if required. Ensure a copy of all final marketing materials are sent to Brand Principal if requested. Make periodical store visits to better understand the business marketing needs. Build effective working relations with Brand Managers within the Company. Review and research marketing campaigns of competitor brands. Ensure timely submission of all marketing reports including post-event reports. Have strong understanding in Social Media sites and Website updates Monthly engagement with Store Manager at store level 3. Requirements Minimum of a Diploma/Degree in Marketing 2-3 years of retail experience, preferably in luxury goods with a minimum of 1 year in customer service Service Oriented & Customer Focused Good Interpersonal skills Good Teamwork and has leadership quality Pleasant Personality Proficient in Computer Skills Goodin English in both in oral and written. Ability to speak other language is an advantage

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