Job Description

Job Summary:

We are looking for a creative and results-driven

Marketing Manager

to lead our marketing efforts for our brand. This role combines digital marketing, social media management, offline promotional activities and in-house content creation (including photography and editing). If you're passionate about pastries, branding, and storytelling through visuals and experiences, we want to hear from you!

Key Responsibilities:

1. Digital Marketing & SEO

Manage and maintain the company website (content updates, SEO optimization, analytics tracking) Implement and optimize Google SEO strategies to improve search rankings and visibility Plan and run Google Ads / Meta Ads campaigns as needed Track KPIs, generate monthly reports, and adjust strategies accordingly

2. Social Media Management

Work together with our Social Media Content Creator Executive to develop and execute content calendar across platforms (Instagram, Facebook, TikTok, XHS) Create engaging, brand-aligned content including product features, behind-the-scenes, and seasonal promotions Monitor engagement, respond to followers, and grow online community Run paid social campaigns and optimize for performance

3. Content Creation

Handle in-house product photography and short-form video creation (Reels, Stories, TikToks) Edit photos and videos using tools like Adobe Photoshop, Lightroom, Premiere Pro, or Canva Ensure visual content matches brand tone, aesthetic, and seasonal themes

4. Branding & Communication

Maintain consistent brand voice across all touchpoints (digital, packaging, printed materials) Work closely with designer to develop promotional materials Write compelling copy for marketing campaigns, menus, social media, and email newsletters

5. Offline Marketing & Events

Plan and execute offline campaigns (e.g. pop-up booths, seasonal launches, collaborations, food fairs) Coordinate promotional events and partnerships with relevant food & lifestyle brands Build local community relationships and PR opportunities (e.g. media tastings, influencers)

6. General Marketing Operations

Manage marketing budget and procurement of marketing materials Conduct market research to identify trends and customer preferences Stay updated on competitors and industry innovations

Requirements & Qualifications:

Bachelor's degree in Marketing, Communications, Design, or related field (or equivalent experience) 5+ years of experience in marketing (preferably in F&B, bakery) Strong knowledge of SEO, Google Analytics, and social media algorithms Proficiency in photography (DSLR or phone), photo editing (Lightroom, Photoshop), and video editing (Premiere Pro, CapCut, etc.) Experience managing and updating websites (WordPress, Shopify, etc.) Excellent copywriting and communication skills Passion for food, pastries, and visual storytelling Highly organized with strong project management skills Able to work independently and in a team and take initiative

Bonus Skills (Nice to Have):

Experience in influencer or community marketing Familiarity with CRM/email marketing tools (e.g. Mailchimp) Basic graphic design skills (Canva, Adobe Illustrator) Fluency in English, Mandarin and/or Malay for local content and campaigns

? What We Offer:

Opportunity to work with a passionate and growing pastry brand Creative freedom and ownership of marketing direction Flexible and collaborative working environment 5 days work week Company Trip Company Dinners Staff discounts on all our treats!
Job Types: Full-time, Permanent

Pay: Up to RM8,000.00 per month

Benefits:

Additional leave Health insurance Maternity leave Parental leave Professional development
Experience:

Marketing: 5 years (Required)
Language:

English (Preferred) Mandarin (Required)
Willingness to travel:

25% (Preferred)
Work Location: In person