Job Description

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a fintech company. Our esteemed client is seeking to hire a "Marketing Manager". The Marketing Manager will play a crucial role in developing and executing effective marketing strategies to drive customer acquisition, brand awareness, and revenue growth. The ideal candidate will have a strong background in digital marketing, campaign development, and full-stack growth marketing.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand visibility, drive customer acquisition, and generate revenue.
• Collaborate with cross-functional teams to plan, execute, and optimize integrated marketing campaigns across various digital channels, including email marketing, social media, SEO, SEM, and display advertising.
• Conduct market research and analyze customer insights to identify target audiences, customer needs, and trends, and incorporate findings into marketing strategies.
• Create and manage engaging content for various marketing channels, including website, blog, social media platforms, and email newsletters, to attract and engage target audiences.
• Monitor and analyze key performance metrics to assess campaign effectiveness, identify areas for improvement, and recommend data-driven optimizations to achieve marketing objectives.
• Collaborate with product and sales teams to align marketing efforts with product launches, promotions, and sales initiatives.
• Utilize marketing automation tools and CRM systems to execute targeted campaigns, track customer journeys, and optimize lead nurturing processes.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, fintech, and financial services to drive innovation and competitive advantage.
• Manage relationships with external vendors, agencies, and partners to execute marketing initiatives and maximize results.
• Conduct regular market and competitive analysis to identify opportunities, inform marketing strategies, and develop unique value propositions.

• Bachelor\'s degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in marketing is a plus.
• Proven experience in digital marketing, campaign development, and full-stack growth marketing, preferably in the fintech or financial services industry.
• Strong understanding of digital marketing channels, strategies, and best practices, including email marketing, social media, SEO, SEM, and display advertising.
• Proficient in marketing automation tools, CRM systems, and analytics platforms to execute campaigns, track performance, and derive actionable insights.
• Creative thinker with a demonstrated ability to develop innovative marketing strategies and campaigns that drive results.
• Knowledge of the fintech industry, financial products, and regulatory landscape is desirable.

Monroe Consulting