Job Description

Responsibilities

• Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains the social media presence of the hospital.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI/KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Prepare content write-up and work with internal team to proofread and edit content produced by teammates or agencies, including conceptualizing the projects upfront and copy-editing prior to any publishing

• Degree in Marketing or any other related discipline
• Working environment in healthcare facility will be an added advantage
• Experience in Digital Marketing and executing paid social media campaigns
• Full understanding of all social media platforms
• Excellent writing and editing skills in English
• Good knowledge of web traffic metrics and marketing
• Experience with copywriting for health services/industries is an added advantage
• Ability to juggle with multiple projects at the same time
• Knowledge of video and picture editing software such as Adobe is an added advantage