Job Description

What You'll Do

Plan, execute, and optimise paid marketing campaigns across

TikTok, Meta (Facebook & Instagram), Shopee (CPAS), and TikTok Shop Ads

. Monitor daily campaign performance to improve

ROI, CTR, Add-to-Cart Rate, and Conversion Rate

. Conduct A/B tests on creatives, audiences, and ad placements to identify top-performing combinations. Collaborate closely with the creative team to develop high-performing ad visuals and copy. Analyse campaign data, generate reports, and present actionable insights to drive decision-making. Manage and allocate ad budgets effectively to maximise performance. Stay updated with the latest trends, algorithm changes, and creative strategies on TikTok and Meta. Work cross-functionally with the

sales, content, and operations

teams to align paid campaigns with overall marketing goals. Experiment, learn fast, and scale what works -- own the online revenue performance end-to-end.

What We're Looking For

1-3 years of experience in

performance marketing or digital media buying

, preferably in FMCG, beauty, or D2C brands. Strong understanding of

decision-making funnel metrics

(CTR, ATC rate, IC rate, Conversion rate). Analytical mindset with hands-on experience using

Meta Ads Manager, TikTok Ads Manager, Shopee Ads (CPAS)

, and analytics tools (Google Analytics, Klaviyo, GMV Max, etc.). Basic knowledge of tracking setups (pixels, UTMs) and ad optimisation using automation or AI tools. Creative eye for short-form ads -- able to blend performance data with storytelling. Self-motivated, detail-oriented, and hungry for growth. Excellent communication and teamwork skills -- proactive, accountable, and execution-focused.

Nice-to-Haves:

Experience in FMCG or personal care industry. Familiarity with creative testing frameworks and marketing automation tools. Understanding of retention metrics, LTV, and customer lifecycle marketing.

Why Join HYGR

Work

directly with founders

-- your decisions impact brand growth immediately. Learn

full-funnel marketing

, from acquisition to retention. Creative freedom backed by data -- test, learn, and scale fast. Be part of a

mission-driven brand

focused on sustainability and positive impact. Enjoy product allowance, supportive team culture, and fast career progression.
At HYGR, you won't just manage ads -- you'll help shape the growth engine of a brand redefining sustainable personal care. If you thrive on results, learning, and real impact, we'd love to meet you.

Job Type: Full-time

Pay: From RM4,000.00 per month

Benefits:

Additional leave Free parking Maternity leave Opportunities for promotion
Work Location: In person