Job Description

Marketing Programs Manager
Maternity CoverWe\'re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what\'s important to them.What does Access offer you?
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We\'ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you\'ll also be able to choose from a range of benefits to suit you. We\'re an organisation that likes to give back, so you\'ll also have three charity days allocated to support a cause that matters to you.
About you:
This role focuses on planning and running marketing programs across the entire customer journey from customer acquisition to customer cross-sell and upsell, as well as customer success and advocacy programs using all elements of the marketing mix. You will be collaborating with sales, product and marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators.Day-to-day, you will:

• Content marketing: Work with DMM/HOM to develop and promote a rich and varied marketing plan that attracts a qualified audience.
• Campaign management: Execute (or work with shared services team to execute) campaigns to engage clients through the sales funnel
• Customer Engagement: You will focus on building and nurturing relationships with our customers with strategies that engage and retain our audience, driving cross-sell and loyalty interactions across all platforms.
• Digital marketing: Working with divisional marketing and digital team on campaigns to grow leads and pipeline via inbound digital strategies e.g. social campaigns
• Email marketing: Responsible for planning and execution of outbound email marketing activity via our CRM automation tool Marketo
• Event marketing: Support with the planning and execution of face-to-face and online events
• Performance management and analytics: Measure and report on results vs targets; optimize plans and test, measure, research new approaches; analyze and define audience segments to drive campaign plans
• Stakeholder management: Engage with the Access culture to build a network of relationships with stakeholders via continual communications with your sales, product and marketing colleagues
• Budget management: Responsible for updating budgets and monitoring spend alongside campaign effectiveness/ROI
• Ad hoc admin: Carry out any ad hoc admin tasks as required e.g. raising POs

Your skills and experiences might also include:

• Commercial awareness with an eye for detail and understanding of how marketing connects directly to revenue
• Experience in planning and managing integrated marketing plans across all areas of the marketing mix with a focus on inbound digital and outbound tactics
• Ability to support the development of a rich content plan that attracts a qualified audience.
• Confident working with the digital and cross-divisional teams to grow leads and pipeline via inbound digital strategies such as PPC, SEO, social
• Capable of measuring and reporting on results vs targets; optimising plans and testing, measuring, learning to find new approaches
• Able to manage and update budgets; monitoring spend alongside campaign effectiveness/ROI
• Proactive, flexible team player who can work under pressure to achieve results and open to change
• Can-do attitude, able to easily work with others to the benefit of Access and our goals
• Team player with strong inter-personal with good stakeholder management skills, and the ability to confidently promote ideas and influence peers.
• Able to devise new ideas or methods of working, as well as bring campaigns to in an effective visual manner with support from the central creative team

What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you\'re excited about this role, (even if your previous experience doesn\'t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let\'s make a difference together.
Love Work. Love Life. Be You.

The Access Group