Marketing Services Executive
Bukit Jalil, Malaysia
Job Description
b'
WHY JOIN US?
- We practise a vibrant & energetic office culture.
- We provide opportunities for career advancement within the company.
- Good performance is always rewarded accordingly.
JOB RESPONSIBILITIES:
What you will do
- Provide marketing support to monetise Astro content or products across TV, Radio and Digital platforms via development of sales proposals and marketing materials, including video production for social media marketing.
Packaging, marketing & promotion of key sellable products and content
- Develop pricing, sales packaging and proposals, marketing & promotional materials of key sellable products and content to drive adex revenue for the assigned business segment.
- Conceptualize the marketing proposition for key content IPs to create marketing story and develop videos for social media platforms targeting trade, from crafting of storyboard, talent sourcing to script development and video production.
- Work closely with creative agency to develop and blast EDMs to promote key content with strong marketing proposition
- Produce case study presentation and videos for key content and clients\xe2\x80\x99 campaigns packed with audience insights and business results
- Organise/assist in PR/sales functions/roadshows targeting trade to drive adex revenue
- Update sales kits and trade website with latest info, run research data and provide insights as & when needed
- Act as key liaison between content providers and sales team in providing latest updates of sales opportunities.
Digitalization & management of marketing channels
- Look into digitalization of marketing initiatives to communicate, advertise and market all products and services
- Manage trade marketing plan to ensure the communications are aligned with objective and being executed according to the timeline
- Plan and execute social campaigns and trade events, including development of marketing collaterals
- Maintain trade website by updating monthly program highlights, schedules & viewership info
- Work closely with Technology, Content and Marketing teams to develop and market new digital products/apps for adex monetisation.
Project management & development of new initiatives
- Initiate development of new products or sales packages to create new revenue opportunities.
- Manage special project assigned by management to support marketing initiatives for trade.
- Work closely with creative agency to establish overall creative direction and communications, formulate long term plans and activities to build new products or services
- Keeping abreast of industry innovations and new marketing techniques to ensure optimal reach of relevant audiences for new and existing products and services.
Who you are
- Bachelor\xe2\x80\x99s degree or equivalent or better qualification in Marketing and Communications or related field.
- Min. 3 years of work experience in the advertising/marketing/broadcasting industry, with a proven track record
- 2-5 years of experience in product or digital media planning & marketing, with video production background
- In-depth knowledge of various social media platforms, best marketing practices and website analytics
REQUIREMENTS:
- Knowledge of Microsoft Powerpoint, Excel and Word
- Good command of English & Bahasa Malaysia
- Creative with attention to details
- Able to adapt and thrive in an atmosphere of constant change
- Experience with digital media planning, online marketing, including social media management, product and content marketing
- Good understanding of media and market analysis
It\xe2\x80\x99s our people that make Astro Malaysia\xe2\x80\x99s leading entertainment company. That\xe2\x80\x99s why we work hard to be an inclusive employer, so everyone at Astro can be their best.
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD921992
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationBukit Jalil, Malaysia
-
EducationNot mentioned