Job Description

About the Role: We are seeking a talented and enthusiastic Marketing Specialist to join our game publishing company. This role will be based in Malaysia but will focus on handling marketing activities and strategies for the Singapore, Malaysia, and Indonesia markets. We encourage fresh graduates to apply and be part of our dynamic team. Responsibilities: Assist in developing and implementing marketing strategies and campaigns to promote our games in Singapore, Malaysia, and Indonesia Conduct market research and analysis to identify target audience preferences and trends in each market Collaborate with cross-functional teams including product management, creative, and social media to execute marketing campaigns effectively Manage social media channels and engage with the gaming community in Singapore, Malaysia, and Indonesia Plan and execute events, partnerships, and influencer collaborations to increase brand awareness and user acquisition Create compelling and engaging content for marketing materials, website, social media, and other channels Monitor and analyze key performance metrics, providing regular reports and insights to optimize marketing strategies Stay up-to-date with industry trends, competitor activities, and emerging marketing opportunities in the gaming industry Support the marketing team in other tasks and projects as needed Requirements: Bachelor\'s degree in Marketing, Business Administration, or a related field Fresh graduates are encouraged to apply Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and Indonesia Strong communication and interpersonal skills to effectively engage with diverse audiences Excellent written and verbal communication skills in English Proficiency in Mandarin and/or Bahasa Malaysia would be an advantage Proactive and self-motivated with the ability to work independently and as part of a team Creative thinking and ability to generate innovative ideas for marketing campaigns Strong analytical skills and ability to interpret data to drive marketing decisions

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