A world leader in the bolting solutions industry is recruiting for a Digital Marketing Specialist (B2B) job to build, plan, execute, and manage the overall digital marketing strategy, platforms, and campaigns to help business increase brand awareness, generate more leads and improve customer engagement. About the Digital Marketing Specialist (B2B) Role:
Reporting to the Regional Marketing Manager, you will build and execute a brand and marketing strategy for Southeast Asia and Taiwan and drive lead generating marketing campaigns and awareness in the countries to support sales while ensuring alignment with the group\xe2\x80\x99s overall marketing and communication strategy and messaging. The work will be done in close cooperation with the local sales organisation. Key Responsibilities:

• Local marketing and brand strategy. Including analysis on share of business, market study and competitor analysis
• Develop, execute, and follow up local marketing and brand campaigns, via marketing automation to create awareness and lead generation
• Own the local digital channel strategy and create digital content i.e., email marketing, newsletters, and social media postings
• Plan, organise and follow up local tradeshows, events, training, and webinars
• Create internal and external communication by leveraging group communication to local team and market e.g. PR, intranet content and local case studies
• Support distributors with relevant marketing materials and campaigns
• Collaborate with the group and Regional Marketing and Communication colleagues from across the world to implement new marketing and communication ideas and tools
• Support the annual marketing budget process, monitor, and ensure the budget is being followed on a constant base
• Create monthly marketing reports to management

To succeed in this Digital Marketing Specialist (B2B) role, you must have prior marketing experience in a B2B environment. Key Requirements:

• Bachelor\'s degree in Business Administration, Marketing, Communication, or related field
• At least three years\' relevant marketing experience
• Fluency in written and spoken English and other local languages
• Experience with social media marketing/advertising/digital publishing platform is a plus
• Good communicator and content creator and experience in working with Corporate Identity and branding
• Good knowledge of Microsoft Office, Photoshop, InDesign and minimum one web administration tool
• Ability to travel within the SEA region

As one of the market leaders in their industry, the company is still going strong to develop and grow their presence and business globally. They are a corporation that is constantly seeking market growth and breaking new grounds. If you are experienced in Digital Marketing roles and are looking to step into a growing corporation, this Digital Marketing Specialist (B2B) role is the job for you. Apply today or email me at adrian.chung@robertwalters.com.my to discuss further. Do note that we will only be in touch if your application is shortlisted. Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
A world leader in the bolting solutions industry is recruiting for a Digital Marketing Specialist (B2B) job to build, plan, execute, and manage the overall digital marketing strategy, platforms, and campaigns to help business increase brand awareness, generate more leads and improve customer ...