Job Description

The Position

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As a Medical Representative, you will be:


Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual

execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target


Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and


achieve related quantitative/ qualitative field force KPIs
Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and

industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established


local compliance processes are followed

Duties and Responsibilities:

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Sales Achievement in the assigned territory + Territory sales accountability (e.g. sales value, units, market share% etc.)
+ Ensure formulary listing and availability of BI products as required
+ Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
+ Identify opportunities to grow/expand relevant customer universe for BI promoted brands
Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence + Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
+ Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
+ Comprehend, integrate and execute ICPs into MCCPs
+ Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
+ Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
Orchestrate Exceptional Customer Experience + Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
+ Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
+ Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
+ Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
+ Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
Superior Customer Engagement Capability (Knowledge & Skills) + Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
+ Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).


Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel
+ Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
+ Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
Comply with local regulations, industry and the BI Code of Conduct + Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
+ Take prompt and necessary actions on issues of compliance and Pharmacovigilance
+ Be a role model in compliance with local regulations, industry and the BI Code of Conduct
Regular Reporting + Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

Requirements:

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Bachelor's degree

Competencies required:
Industry and product knowledge Selling skills applied across a diverse range of channels Multi Channel Cycle Planning (MCCP) and execution Customer Relationship Management Self development / learning Communication skills Planning and organizing skills to collaborate with other customer facing personnel IT literacy * Direct selling experience in healthcare industry is advantageous