Job Description

Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Family Group: Commercial and Retail

Worker Type: Regular

Posting Start Date: November 15, 2022

Business unit: Downstream

Experience Level: Experienced Professionals

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Where you fit in

The Construction & Roads (C&R) Sector is seeking high performing, entrepreneurial, and agile team members who are looking to make an impact and partner with customers to develop and deliver value-adding integrated offerings, that accelerate the path to the Decarbonization of the energy system in the Sector.

The C&R Sector is underpinned by the end-to-end (E2E) Global Bitumen Sales & Marketing Business, which is resilient to the Energy Transition, with an existing and emerging portfolio of premium bitumen solutions that can already help address the customer ecosystem\xe2\x80\x99s Decarbonization requirements. Further, the C&R Sector has a significant growth trajectory to expand and enhance its Customer Centric offerings with non-bitumen energy products, services, and solutions such as commercial fuels, DLNG, hydrogen, power including solar, and nature-based solutions to accelerate the Decarbonization of the Sector\xe2\x80\x99s energy ecosystem. In addition to current customer segments (Asset Owners, Integrated Contractors, Distributors) the Sector will also focus on new customer groups such as Construction Original Equipment Manufacturers (OEMs) and Cement companies to address their Decarbonization efforts.

What is the role?

The purpose of the MY/ME Marketing Manager is;

To help the organization to shift from a Product driven marketing approach to a Sector needs based approach by generating relevant sector insights across the value chain and translating to fit for purpose Customer Value Propositions that will differentiate us from competition and enable the business to deliver material financial outcome. Develop and execute sector marketing and advocacy strategy to support growth aspirations. Develop a Decarbonization Roadmap for the Sector (which currently does not exist) and execute it by building new partnerships and customers across the Sector customer ecosystem

Driving customer centricity and co-developing integrated customer offer and sales pitches with Sales and Pricing through adoption of Challenger mindset:

Generate and integrate insights from market intelligence frame-work with clear \xe2\x80\x9cSo What\xe2\x80\x9d. Develop & own CVP framework/sales toolkits with localization of global marketing materials

Optimize value of all customer offers through the provision of CVP offerings and maintain customer portfolio banding.

Maintain overarching view of Pipeline strength, Own S&P of SPANCOP process

Continue to strengthen Bitumen as anchor business for C&R, while preparing and growing Bitumen & Beyond

Country marketing and advocacy strategy(OU responsibilities)

Develop the country marketing and advocacy strategy and support the operationalization plan. Drive campaigns by working with multiple stakeholders to support advocacy program and own internal/external communications with move towards digital platforms.

Formulate Sector and channel strategy with clear segmentation of demand/customer

Develop country specific decarbonization strategy/plans for sector from country legislations and policy developments.

Market intelligence to support/drive business and pricing strategy

Lead market intelligence for country around Construction and Road sector with Sales and other business\xe2\x80\x99s input focusing on decarbonization.

Formulate key insights based on market intelligence to drive business and pricing strategy.

Special Challenges:

The Sectors & Decarbonization design presents a unique environment for the Construction & Roads organization to be a thought-leader in deriving and delivering a Decarbonization Roadmap for our customer ecosystem, and in doing so, power progress together by providing more and cleaner energy solutions to Society.

Continue to maintain our position as the Number 1 integrated Bitumen marketer globally

Develop a Decarbonization Roadmap for the Sector (which currently does not exist) and execute it by building new partnerships and customers across the Sector customer ecosystem

Develop and deliver new Decarbonization offers enabled by cross-COB mandates (MoA), and which could also be sourced through strategic partnerships

Increased collaboration with New Energies (e.g. Solar power) and other Classes of Business (COBs)

Continue to provide optionality & flexibility to our Energy Hubs, making RDS a stronger, more resilient business through the Energy Transition

Provide World-Class Returns sustainably to RDS and our shareholders, extracting additional value uplift from enhanced Cross / Up-Selling propositions

What do we need from you?

The Construction & Roads organization values customer-focused professionals with a proven track record of high performance and demonstrated capacity in deploying an entrepreneurial mindset and agile ways of working.

Key Experiences:

Strong commercial experience and performance in a B2B environment. Marketing and account management/sales experience preferred.

Strong leadership skills as evident by ability to communicate, proven ability to influence/guide teams and to leverage on a diverse work force. Track record of working effectively in virtual teams

A good understanding of Downstream business

Track record of working effectively in virtual teams

Key competences:

Good problem-solving skills. Ability to analyze business issues and develop fit for purpose solutions

Results orientated and demonstrated evidence to deliver through others

Marketing research & Project management skills with ability to develop targeted customer value propositions

Additional Information:

This is an excellent role for someone looking to make the transition to a regional role. This role will provide breadth from a competency and business overview perspective, working across COBs and sectors. There is plenty of scope within the role to identify and realize additional opportunities for improving the delivery of the marketing strategy and would suit someone who can take a commercial perspective to the delivery of an advocacy/operationalization agenda.

Company Description

Shell has been a partner in powering Malaysia\xe2\x80\x99s progress since 1891 when we established our first depot in the Straits Settlements. Today, we are an integrated energy company comprising Upstream, Downstream, Integrated Gas and New Energies, Projects & Technology, and Shell Business Operations. Shell Malaysia aims to be the leading energy player in the country, powering Malaysia\xe2\x80\x99s future with cleaner, innovative, and competitive energy solutions.

\xc3\x98 Upstream

More than a century, Shell has been operating and we continue to extract and deliver oil and gas efficiently, profitably, and in environmentally friendly and socially responsible ways to meet evolving customer needs and the growing demand for energy.

\xc3\x98 Downstream

With over 950 service stations, Shell has the leading market share in the fuels retailing business in Malaysia. In Malaysia, we make and sell more than 600 different lubricants for the automotive sector, heavy-duty transport, food processing, and power generation. We are the lubricants market leader in Sabah and Sarawak.

\xc3\x98 Integrated Gas, Renewables and Energy Solutions

Shell set out its Powering Progress strategy, which we aim to deliver through our three business pillars of Growth, Transition and Upstream. The Growth Pillar includes our Marketing and Renewables & Energy Solutions businesses and focuses on working with our customers to accelerate the transition to net-zero emissions. One of our achievement, Sarawak onshore: World\xe2\x80\x99s first commercial GTL plant (SMDS)

\xc3\x98 Project & Technology

As P&T, we exist to make the delivery of Shell\xe2\x80\x99s strategy and the growth of our company possible. P&T works collaboratively and in an integrated way with its business partners, to deliver value for our customers, and for Shell.

An Innovative Place to Work

There\xe2\x80\x99s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you\xe2\x80\x99ll add your talent and imagination to a business with the power to shape the future \xe2\x80\x93 whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently

An Inclusive & Progressive Place to Work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we\xe2\x80\x99re nurturing an inclusive environment \xe2\x80\x93 one where you can express your ideas, extend your skills and reach your potential.

\xc3\x98 We\xe2\x80\x99re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we\xe2\x80\x99ll take it from there.

\xc3\x98 We\xe2\x80\x99re closing the gender gap \xe2\x80\x93 whether that\xe2\x80\x99s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

\xc3\x98 We\xe2\x80\x99re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity

A Rewarding Place to Work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We\xe2\x80\x99re huge advocates for career development. We\xe2\x80\x99ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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