Job Description

Position Overview

We are seeking a creative and analytical

Performance Marketing & Content Executive

to drive our digital advertising and content strategy with a focus on conversions. This role will be responsible for creating engaging content (Tiktok & Social Media) and managing paid advertising campaigns across Meta, Google, and TikTok Ads. The ideal candidate is both content-driven and performance-oriented, with a strong understanding of how to combine creativity and data to generate results.

Key Responsibilities

Content Creation for Conversion

Develop persuasive ad copy, visuals, and video scripts tailored for conversion-focused campaigns. Create engaging

content

(Tiktok & social media) designed to drive product awareness, engagement, and sales conversions. Collaborate with designers and video editors to produce strong creative assets aligned with campaign objectives. Ensure all content is optimized for different digital platforms and sales funnels.

Digital Marketing Performance

Plan, execute, and manage advertising campaigns on

Meta Ads, Google Ads, TikTok Ads and Shopee Ads.

Conduct

A/B testing

on ad creatives, copy, audiences, and TikTok formats to identify high-performing strategies. Optimize campaigns to achieve KPIs such as

CTR, CPA, Conversion Rate, and ROAS

. Monitor and analyze campaign performance, preparing regular performance reports with actionable insights.

Innovation & Strategy

Stay updated with the latest trends in digital marketing, TikTok advertising, and e-commerce. Suggest innovative strategies, content ideas, and growth opportunities to maximize conversions. Collaborate with sales and marketing teams to ensure alignment between content, campaigns, and revenue objectives.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). 1-3 years of experience in digital marketing, performance marketing, or content creation. Strong understanding of digital ad platforms (Meta Ads, Google Ads, TikTok Ads). Experience in creating social media content (especially TikTok) that drives measurable conversions. Analytical mindset with the ability to interpret campaign data and optimize accordingly. Excellent communication, creativity, and project management skills. Salary range : RM3,500 - RM4,500.
Job Type: Full-time

Pay: RM3,500.00 - RM4,500.00 per month

Benefits:

Health insurance Maternity leave Opportunities for promotion Professional development
Experience:

digital marketing: 1 year (Required) content creation: 1 year (Required)
Work Location: In person