Job Description

We are seeking a highly skilled and motivated Performance Marketing Specialist to join our dynamic team. As a key player in our Digital Marketing Campaign Department, you will be responsible for driving the success of digital marketing campaigns across various platforms. If you\'re passionate about creating impactful strategies, optimising campaigns for optimal performance, and contributing to a collaborative work environment, we want to hear from you. RESPONSIBILITIES Create and Execute Digital Marketing Campaigns Develop and implement a comprehensive digital marketing strategy, covering Search Engine Marketing, PPC, email, and social media advertising campaigns. Plan, execute, and measure experiments, including A/B testing for continuous improvement. Brainstorm innovative growth strategies through digital marketing initiatives. Ad Copywriting & Content Creation Craft compelling ad copies for search and social media platforms. Design landing page wireframes and collaborate with designers to ensure visually engaging content. Develop content briefs and work closely with the creative team to create visual assets for campaigns. Administer Websites Ensure client websites and landing pages are up-to-date with accurate and relevant information. Collaborate with brand representatives and the tech development team to maintain website integrity. Monitor & Optimise Marketing Campaigns Regularly assess the effectiveness of marketing activities, providing insightful reporting and analysis. Measure and report on the performance of all digital marketing campaigns against established goals (ROI and KPIs). Collaborate with cross-functional teams, including design, tech, SEO, and social media, for comprehensive campaign optimisation. REQUIREMENTS Platform Expertise Proven experience in running campaigns across platforms such as Google, Meta, TikTok, and LinkedIn. Understanding of Google Analytics for effective reporting and analysis. Communication and Collaboration Excellent communication and multitasking skills with a strong sense of responsibility. A team player with the ability to collaborate on cross-functional projects. Analytical Skills Strong analytical skills to interpret campaign data and make informed decisions. Experience in PPC campaign optimisation. Proactive Approach Proactively plan and optimise campaigns without waiting for instructions. Independence and Efficiency Ability to independently manage multiple tasks while maintaining high efficiency. If you are passionate about making a significant impact through innovative digital marketing strategies and possess the skills mentioned above, we invite you to apply. Join us in shaping the future of our campaigns and contributing to our dynamic and collaborative work culture.

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