Job Description

Requirements

2+ years of experience in digital marketing, social media content creation, or performance marketing, preferably in HR tech, recruitment, or B2B services. Fluency in Mandarin, English, and Bahasa Malaysia (spoken and written) -- must be able to create compelling, culturally relevant content in all languages. Proven experience creating content for Xiaohongshu (XHS) and understanding its audience and algorithm. Strong copywriting and visual storytelling skills; ability to tailor messages for different platforms and audiences. Comfortable working with data -- able to interpret metrics and adjust strategies accordingly. Excellent communication and collaboration skills; able to work effectively with sales and cross-functional teams. Self-motivated, agile, and thrives in a fast-paced, results-oriented environment. Experience with paid social advertising, basic graphic design (Canva, Photoshop), or analytics tools (e.g., Google Analytics, social insights dashboards).

Responsibilities

Develop and implement creative, data-driven marketing campaigns to booost performance of clients' job ads (e.g., increased applications, higher visibility, better candidate quality Produce engaging, platform-specific content for social medlia channels, with a strong focus on Xiaohongshu & Tik Tok Collaborate closely with the sales team to understand client needs, job requirements, target audiences, and campaign KPIS. Monitor, analyze, and report on campaign performance; iterate quickly based on insights to optimize results. Stay up to date with trends in social media, employer branding, and recruitment marketing-especially within the Malaysian digital landscapes. Support A/B testing of ad creatives, copy, and formats to identify top-performing strategies. Contribute ideas to improve our overall marketing toolkit and clienit onboarding process.

Benefits

Weekly Performance Incentive Attendance Bonus Medical insurance benefit Five(5) working days a week Nearby public transport (KLCC LRT station & Pavilion Bukit Bintang MRT station & Monorail) Friendly colleagues, superiors, even our BOSS Extremely FUN & YOUNG WORKING ENVIRONMENT Career progression
Job Type: Full-time

Pay: RM3,000.00 - RM6,000.00 per month

Benefits:

Health insurance Maternity leave Opportunities for promotion Professional development Work from home
Language:

Mandarin (Required)
Work Location: In person