Job Description

Please read the 'How to apply' section. We will not consider any applications made directly via Indeed.

Key info

Job title:

Performance Marketing Manager

Type:

Full Time contracting arrangement

Start date:

August/September 2025

Payment:

MYR 5,000 - 10,000 per month (depending on experience)

Location:

Kuala Lumpur (Hybrid)

Work schedule:

40 hours per week, flexible start/end of day

About Doris

We're Team Doris - a group of education enthusiasts, former international school parents, and international school admissions experts.

From personal experience, we understand that choosing a school overseas is one of the biggest decisions a family will ever make. But despite how important this decision is, the current experience for parents is often disappointing. Schools tend to say similar things and sound the same, and although there's plenty of information available, it's often generic, biased, and downright confusing.

We thought it was time for a change. To solve this problem and make the experience 10x better for parents, we're building doris. doris is a marketplace that provides families with informative, unbiased, and easy-to-understand school recommendations and comparisons. It's completely free for parents and 100% impartial.

You can learn more about the company by visiting:

We're looking for a

Performance Marketing Manager

who's passionate about data, motivated by impact, and obsessed with lead growth. Your focus: owning and optimizing the full marketing funnel to

drive B2C lead acquisition and conversion

- from first click to qualified lead.

What You'll Do

1. Lead B2C Acquisition Across Channels

Design, launch, and optimize

paid marketing campaigns

across Google, Meta, TikTok, and other high-intent platforms. Own

B2C lead generation strategy

- bringing in high-quality parents searching for international schools. Create and test ads that speak directly to parents' pain points and showcase how Doris helps.

2. Full-Funnel Performance Marketing

Map, monitor, and optimize the

entire user journey

--from awareness to sign-up to lead conversion. Partner with product and content teams to reduce drop-off and

improve conversion rates at each stage

. Own experiments around landing pages, ad messaging, and nurture touchpoints to accelerate lead quality.

3. Data-Led Campaign Management

Build and analyze dashboards

to track channel performance, customer acquisition cost (CAC), conversion rates, and return on investment (ROI). Run

regular reports

for the Director of B2C Growth with clear insights and next steps. Make decisions rooted in data--iterate campaigns regularly based on test results and performance shifts.

4. Budget Ownership

Manage monthly media budgets with precision, ensuring every dollar is working toward B2C lead quality and volume goals. Spot underperformance early and reallocate efficiently to improve outcomes.

5. Operate Like a True Self-Starter

You'll have the freedom to own your roadmap, backed by a leadership team that trusts your judgment. Comfortable prioritizing without micromanagement, making decisions fast, and moving forward with clarity.

We'd Love to Hear from You If You Are or Have:

A strong executor

, whether that comes from 3 or 10 years of experience. You'll need to hit the ground running, work independently, and bring focus and follow-through to your role. While years of experience aren't everything, we've found that more experience often means less hand-holding and faster ramp-up. As such, we're open to candidates with anywhere between 3-10 years of relevant experience Deep experience with paid media (Meta, Google, TikTok), audience targeting, and creative testing. Confidence in owning and optimizing

marketing funnels from traffic to conversion

. Fluency in marketing data--CAC, CPL, ROAS--and tools like GA4, Hotjar, Meta Ads Manager, and Google Ads. A

test-and-learn mindset

and the drive to constantly improve performance. Ability to work cross-functionally, communicate clearly, and stay organized in a dynamic environment.

Why Join Doris?

Direct Impact:

You'll play a key role in how thousands of parents discover and use Doris.

Room to Grow:

We're scaling fast--your role can grow with us.

Trust & Autonomy:

We believe in hiring intelligent individuals and giving them the space to excel.

Hybrid Flexibility:

Based in KL with remote flexibility.

Mission That Matters:

Help families find schools they love, with less stress and more clarity.

Want to shape the future of how parents choose schools?

To apply please send your resume/ CV and a video (max 1 minute), which tells us why you are interested and why you would be a great fit for the role. Please feel free to include examples of previous work, showcasing results and examples from previous campaigns.

Please email your application to:

jointhecrew@doris.school

The closing date for this role is: 25th August 2025

Job Type: Permanent

Pay: RM5,000.00 - RM10,000.00 per month

Benefits:

Flexible schedule Opportunities for promotion Professional development
Experience:

paid digital advertising: 3 years (Required)
Language:

English (Required)
Location:

Kuala Lumpur (Required)
Work Location: In person

Application Deadline: 08/25/2025