Job Description

Work closely with the Performance Marketing Manager and wider marketing team to build and optimize Google Ad and Facebook Ad campaigns. Performance Marketing Speciali The world's leading blockchain-based travel booking platform offering hotels, flights, activities, and concierge services. We connect travelers with one of the world's largest selection of incredible places to stay, including everything from hotels, apartments, villas, and hostels to 5-star luxury resorts. The platform currently offers 2,200,000+ properties covering 90,124 destinations in 230 countries and territories and with prices up to 40% cheaper than mainstream travel booking platforms. We have successfully created a frictionless travel booking experience that incorporates next-generation blockchain technology and tokenized incentives. By introducing cutting-edge user experience and multiple cryptocurrencies and traditional payment options alongside benefits tied to our proprietary cryptocurrency AVA, our customers know they are booking with a platform of the future with transparent pricing and backed up by our Best Price Guarantee. Our team is distributed throughout the world and made up of passionate travelers and techies harnessing the power of blockchain technology to improve the travel booking experience. We are driving our business forward in a fast-paced environment and looking for a crypto-enthusiast Performance Marketing Specialist who thrives on challenges to join our young, dynamic and creative Marketing team. The role Reporting to: CMO & Performance Marketing Manager We are looking for a digital marketing star who is ready for their next challenge. The successful candidate will provide a key support role within the Marketing team and share the responsibility for their entire digital campaign performance and optimization across multiple platforms including Google Ads, Facebook Ads, website, social media, and email marketing campaigns. Your goal will be to increase site traffic and drive lead conversion, as well as aggregate and analyze metrics for campaigns in order to optimize digital programs. Responsibilities Work closely with the Performance Marketing Manager and wider marketing team to build and optimize Google Ad and Facebook Ad campaigns Excellent project management skills, collaborating with the design team to produce effective and on-brand creatives for all paid campaigns Optimize campaigns across channels and improve performance to accomplish the goals of the business. Research and understand the target audience to create impactful display advertising campaigns Dedicated focus and accountability on achieving Return On Ad Spend targets Assist with launching new digital marketing channels and continuous optimizations of current strategies Develop and manage digital prospecting and remarketing campaigns in coordination with our performance marketing team Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Project manage creative assets for paid and organic campaigns, briefing internal and external partners and trafficking ads for timely execution Identify and analyze metrics to evaluate project performance, and create a feedback loop to optimize digital communication program effectiveness Leverage 1st party data insights to support marketing initiatives (Requesting audiences and uploading to various 3rd party platforms) Perform keyword research in coordination with the company's business objectives to optimize existing content and uncover new opportunities Manage quarterly reporting to CMO on overall Digital/Social/Paid performance Develop strong working relationships with cross-functional teams leads to maximizing exposure and best delivering against business objectives Provide support for email campaigns based on the briefs of campaign managers to support direct bookings, lead generation, virtual events and customer retention Requirements Minimum 3+ years of work experience in digital marketing including Minimum 2+ years experience in setting up and optimizing Google Ad campaigns Minimum 2+ years experience in setting up and optimizing Facebook Ad campaigns Minimum 2+ years using Data analysis tools such as Google Analytics, Google Search Console, Google Tag Manager Ability to use SEO tools such as SEM Rush or Ahrefs for the purpose of research/lead-gen campaigns Experience in set up and execution of email campaigns using tools such as MailChimp, Campaign Monitor and Salesforce Marketing Cloud is an advantage Knowledge of Online Travel, Fintech, and blockchain is an advantage Strong problem-solving skills and willingness to roll up one's sleeves to get the job Skilled at working effectively with cross-functional teams in a matrix organization with a high degree of stakeholder management Booking Engine / E-Commerce, Payment, CMS/CRM systems is a plus Open-minded, outgoing personality, showing high levels of proactivity and a can-do attitude Data-driven mindset and an aptitude for technology. Results-orientated, KPI driven Prior experience working in a start-up Good level of written and spoken English Benefits & Compensations Competitive income being dependent on your experiences and abilities 13th-month salary Set up a level 5 smart account to enjoy the smart level 5 bonus Flexible working time Snacks are available at the office Entertaining and gym services available at the office Occasional tourism, outdoor activities, team bonding Gifts for occasional events: International Women's Day, Vietnamese Women's Day, Men's Day, Mid-Autumn Festival, Lunar New Year, International Children's Day (For kids), Birthday Allowances for events: Wedding, Procreation (for the female employee; for the male who has a wife to give birth), Sickness (employees or employee's family), e.t.c Super fast-paced growing startup with young, dynamic, and professional working environment Opportunity to receive ESOP (Employee Shares) Exposure to new trend technologies (Blockchain, FinTech, e.t.c)