Job Description

Job Category: Sales
: KEY RESPONSIBILITIES

• To actively identify and pursue sales opportunity by :

? Generating new leads through asking for referrals, networking with lawyers, real estate agents, data mining existing depositors for additional opportunities etc.
? Following up on leads promptly
? Executing requisite number of con calls.
? Participating in sales activities / customer acquisition activities organised by Branch or HQ

• To manage sales pipelines by:

? Participating in sales management routines where sales activities and results will be reviewed with BM

• To maintain accurate and updated information by:

? Keeping abreast with updated product information and market changes (e.g. revised interest rate of CIMB products and competitors, equity, interest rate markets)
? Maintaining accurate and updated information on customers.
? Maintaining accurate and updated information on leads and pipeline reporting.

• To actively market and sell CIMB's consumer products to all customers by:

? Understanding assessing customer's requirements and recommending appropriate consumer products. (using the relevant performance support tools : e.g. Tactical Sales Tool, CPMS)
?Actively cross - selling to CIMB's customers.

• To execute sales based on customer request on timing
• Referring new non-consumer lending opportunities to the appropriate units (e.g. SME desk, Business Banking)
• To work with the branch sales team to execute marketing and sales plan communicated by the Branch Manager such as attending launch sites (e.g. product roadshows) when required.
• To ensure turnaround time for credit, wealth and bancassurance applications and fulfillment processes in system (straight Through and Forms) are within service levels agreed upon. Escalate to Branch Manager when necessary
• To ensure completeness and accuracy of documentation or data entry upon submission or after sales services to Fulfillment Operations.
• To comply with process and procedures for sales execution, appeals, discounts, redemption etc.
• To build and maintain long-term and profitable relationships by:

? Providing quality customer service that upholds customer waiting time.
? Obtaining customer's feedback on sales - related matters and inform Branch Manager, where appropriate.
? Resolving customer's problems and complaints on sales - related matters and escalate unresolved complaints to Branch Managers on exception basis

• To manage portfolio risk exposure for customers (only applicable when it is technology enabled)
• To ensure that there are no discrepancies, exceptions and non-compliance when booking rates (e.g. Unit Trust, Currency and Treasury products)
• To strictly comply to the CIMB Bank's policies and procedures, including credit control procedures, audit compliance, BNM Guidelines etc
• To comply with sales code of ethics and governance
• To respond to compliance enquiries from Vertical line (BM, RD & CSD Head ) and Horizontal line (Segment Manager and Sales Segment Support Lead)
• To encourage and promote teamwork within branch sales team by:

? Providing assistance (e.g. training, knowledge sharing, covering of duties ) to sales team members where necessary
? Identifying and sharing new ideas and approaches for increasing sales and maximising customer experiences
? Maintaining a conducive and professional working relationship within the sales team.

• To project a professional business image at all times through high standards of housekeeping and personal grooming
• To participate in the Continuous Professional Development Program

Actively market and sell all core consumer products, primarily to branch walk-in customers, execute a consultative selling process, which involves identifying and recommending CIMB products to meet customers? financial needs

Skills Required