Job Responsibilities: Develop and plan brand strategies, including brand positioning, image design, slogan, and promotion. Conduct market research and analysis, provide analysis reports of market trends and competition, and provide a basis for the development and adjustment of brand strategies. Develop and implement brand communication strategies, ensuring that brand image and information are accurately and efficiently conveyed. Manage and maintain brand reputation, including crisis public relations, brand reputation management and enhancement, consumer relationship management, and other aspects. Responsible for executing and implementing brand marketing programs, working collaboratively with internal teams and external partners to ensure effective execution of brand strategies and achievement of objectives. Analyze brand marketing data and evaluate the effectiveness, providing a basis for the adjustment and optimization of brand strategies. Coordinate and manage teams, ensuring effective collaboration and efficient operation. Job Requirement Bachelor\'s degree or above, majoring in marketing, business management, or related fields preferred.Experience in marketing or related fields, familiar with the basic principles and methods of brand strategy and marketing. Possess good market analysis, strategy development, and execution capabilities, able to keenly observe and analyze the market situation and competitive environment. Possess innovative thinking and strong reputation management capabilities, able to provide new creative and marketing strategies for brands and effectively manage brand reputation and image. Possess strong data analysis capabilities, able to adjust and optimize brand strategies based on data. Possess good teamwork and management skills, able to collaborate and work together to develop brand marketing programs and effectively execute them. Possess excellent communication and expression skills, able to clearly and effectively express the core value and differentiation advantages of brands and win consumer recognition and trust. Excellent copywriting skills, able to write persuasive and sales-oriented copy; Able to complete tasks independently with strong critical thinking skills and the ability to make sound decisions.
CONSULTANCY SERVICES IN PUBLIC RELATION AND COMMUNICATIONS OTHER MANAGEMENT CONSULTANCY ACTIVITIES N.E.C ADVERTISING
Bachelor\'s or Equivalent