Job Description

The Media Planning Director leads a unit of media professionals in the conception and delivery of innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients\' objectives. In this role, the Media Planning Director will work with an integrated team across disciplines in crafting meaningful strategy, enabling and maintaining operational excellence, the infusion of actionable insights as well as the development of the team\'s talents and capabilities. The Media Planning Director is the primary point of contact for clients and will oversee the day-to-day communications planning and/ or buying processes for the assigned accounts. This role reports directly to the Business Lead, and will work on all aspects of the team. Job Title: Planning Director : Key Responsibilities and Accountabilities: The position responsibilities includes (but is not limited to) the following:- Account Direction: To be the primary day-to-day contact for clients and to drive client strategy ensuring the agency provides a lead role in communications planning. To drive business growth through existing clients, developing proactive action plans and product propositions continuously that takes into consideration market change dynamics across time. Drive collaboration between integrated internal teams across different disciplines to enable delivery of innovation and maintaining a culture of learning and improvement. Work with the Business Director on new business leads which include new potential clients and new opportunities from existing clients. To deliver against agreed account plan and budget for all clients. Direct team members to ensure appropriate campaigns & programs are executed appropriately. Ensure team ownership with Managers and support staff. Keep abreast of internal and external factors that may impact the client\'s business. Initiate brainstorms to develop strategic direction of accounts. Responsible to ensure client\'s contractual obligations for media KPIs is met. Client Relationship Develop a deep understanding of client\'s business beyond media and has a clear understanding of business implications. To monitor clear and accurate budget & contract forecasting for all clients. To monitor and review the planning process and skills of planning team to ensure clients receive the best service. Contribute to client marketing strategy and thinking. To monitor external environment and highlight to Business Director with the intention to inform the client of implications and possible action plan required. Maintain social and professional client personnel contact about direction & issues. Establish and maintain role as a consultant / advisor to clients. Organize annual / bi-annual / quarterly review of account and work with Business Director to implement outcomes. Organize client appraisal sessions and action plan that lead to implementation outcomes.. New Business Responsibility in helping to develop and present new business pitches with the Business Director. Personnel Management Ensure that managers/assigned staff remain updated and competitive through relevant training and coaching. Coordinate with Business Director on training programs needed by staff. Provide up-to-date assessment and recommendations of managers/assigned staff to Business Director / Management to ensure team overall performance, engagement, and health. Awards Develop and live creativity in ensuring client solutions are award-worthy. Play an active role in support of the Business Director in awards participation through case study development, submission, and presentation. Key Experiences : Understands client\'s requirements and develops a compelling vision which will form the basis of their overall communications plan. Can lead clients through an effective Engagement Planning process - from Insight, through Ideas, to Solutions. Skilled at developing and promoting a compelling communication strategy, media planning and business outcome driven proposition for and within their client\'s brands and market. Strategic thinking and planning capability with proactive engagement with client beyond media, e.g. integrated communications planning (Brand, Creative, Media, PR, Experiential), e-commerce, data, digital etc. Capable of engaging clients and prospects in a credible and influential way. Has high-level consultancy skills. Account management skills, including the ability to upsell added-value solutions, develop new revenue streams. Able to work effectively with third parties, e.g. media partners, creative agencies, web development, activation / experiential agencies etc. Delivery focused, ensures that all elements of the plan are in line with the overall media strategy. Mentoring and training, managers / assigned planners to develop their skills in the planning area. Requirements and Qualifications: 8-10 years media planning experience required, with focus on strategic and operational planning and execution, experience on regional/global account(s) is ideal. Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning. People-oriented approach, serving as an effective and inspiring point of leadership for the team. Familiarity and maturity in managing internal processes and timelines across multiple teams. Proficiency in the usage of media tools/systems as well research platforms, with experience on offline and media planning principles Experience in managing C-suite/senior lead conversations with clients, demonstrating a clear understanding of media strategy, category experience and managing key strategic conversations in conjunction with the Business Director. Location: Kuala Lumpur Brand: Dentsu X Time Type: Full time Contract Type: Permanent

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