Job Description

Careers That Change Lives

Cardiac Rhythm Management (CRM) offers devices and therapies to support physicians in treating patients with abnormal heart rhythms and heart failure, as well as cardiac diagnostic and monitoring solutions. Cardiac Ablation Solutions (CAS) offers range of ablation devices to treat abnormal heart rhythm through radiofrequency or freezing of cells.

To accelerate and advance our capabilities to create sustainable growth across CRM/CAS, we are strengthening our marketing function across Asia Pacific (APAC) to drive robust marketing execution. This is an exciting opportunity to join Medtronic and become a part of our commitment to the alleviate pain, restore health and extend life.

The position\xe2\x80\x99s internal system title is Senior Marketing Specialist.

A Day in the Life

The Product Manager (Senior Marketing Specialist) role is responsible for performing marketing activities for the Medtronic CRM portfolio mainly in Malaysia and may handle projects across Asia Pacific. This role will support the Senior Marketing Manager (CV Essential) to define and build the Cardiac Rhythm Management (CRM) and Cardiac Ablation Solutions (CAS) strategy and business plan.

The overarching goal of this role is to build and drive execution of marketing strategy to enable revenue growth, through both market development and share gain.

Product and Disease State Management:

• Building a thorough understanding of Medtronic Cardiac Rhythm Management (CRM) and Cardiac Ablation Solutions (CAS) portfolio and the corresponding disease states, to support sales force and customer education.
• Monitoring and reporting competitive market data including price, volume and share.
• Maintaining an up-to-date knowledge of Medtronic and competitor solutions in Malaysia.
• Proactively communicating news downstream to the Malaysia sales force and upstream to marketing management.
• Attending regional product launch trainings, organising in-country launches and supporting the sales force in-field to roll out new innovations.
• Working closely with Country Business Manager/Supervisors to understand customer needs and ensure consistency of execution through prompt action and frequent customer visits
• Project managing stock availability and demand, through timely and accurate forecasting to regional demand planners.
• Identifying and escalating product compliance issues for resolution.
• Making country-specific alterations to global marketing collaterals. Centrally maintaining marketing collaterals, including brochures, papers, presentations and tools, ensuring content is up-to-date and clearly organised for rapid accessibility to support the sales team in achieving Annual Operating Plan (AOP) targets.
• Working with Pricing and Customer Service teams to ensure codes and prices are continually correct.

Strategy and Campaign Development:

• Performing market segmentation under the guidance of marketing manager, to devise market development and share gain plans.
• Working with the Global Cardiac Rhythm Management (CRM) and Cardiac Ablation Solutions (CAS) operating units to rapidly translate new literature into marketing campaigns, in alignment with Global and Regional strategy.
• Maintaining and growing targeted networks of KOLs (Key Opinion Leaders) in Malaysia, through collaboration with the sales force.
• Identifying and organising Cardiac Rhythm Management (CRM) and Cardiac Ablation Solutions (CAS) presence at promotional events (e.g. congresses and conferences).
• Under direction of Marketing Manager, partnering across Medtronic business units to position Cardiac Rhythm Management (CRM) and Cardiac Ablation Solutions (CAS) solutions within value-based healthcare offerings.
• Supporting Marketing Manager in the design and roll-out of Cardiac Rhythm Management (CRM) marketing plans, strategy and tactics, including metrics supporting positioning, targeting and pricing.
• Feedback of metrics into quarterly review meetings and annual Annual Operating Plan (AOP) cycle.
• Developing targeted marketing campaigns, for customer educations and demand/lead generation.
• Drawing out analytics to measure the effectiveness and impact of campaigns following implementation, to identify barriers and derive solutions to maximise customer reach.

Must Haves:

• Bachelors degree required
• Minimum of 4 years of relevant experience in the medical technology or pharmaceuticals industry, or advanced degree with a minimum of 2 years relevant experience

Your Profile:

• Digital marketing, content marketing, lead/demand generation and analytics skills are strongly preferred.
• Bachelors\xe2\x80\x99 degree in life sciences, engineering, marketing, economics or a numerate subject.
• Minimum 3 years\xe2\x80\x99 experience in a market development, marketing or sales role.
• Track record of solid achievement against current/past objectives.
• Outstanding interpersonal skills, a consistent team-player.
• Clear and concise communicator.
• Strong time management skills, with a track record of delivery against deadlines.
• Able to follow new strategy and direction.
• Candid, ethical and patient-focused in regulatory matters.
• Self-motivated, with a positive attitude to overcoming barriers, a creative problem solver.
• Flexible on product lines and projects, according to evolving business priorities.
• Proficient in Microsoft PowerPoint, Excel and Word.
• MBA or Masters degree in marketing is preferred.

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let\xe2\x80\x99s work together to address universal healthcare needs and improve patients\xe2\x80\x99 lives. Help us shape the future.

What We Offer

We recognize the personal worth of employees by providing an employment framework that allows personal satisfaction in work accomplished, security, advancement opportunity, and means to share in the company\'s success. We believe in rewarding our staff with a complete package of benefits designed to support them at every career and life stage. As a result, our employees have access to the following benefits, to name a few:

• Our global well-being program supports your physical, emotional, social and financial well-being.
• Medtronic Employee Assistance Program offers confidential support and resources to build and enhance employee and organizational resilience, productivity, teamwork and psychologically healthy workplaces.
• Various insurance benefits include Inpatient and Outpatient Medical Insurance, Life, Disability and Accident Insurance.
• We have generous employee referral programs, employees stock purchase plan, leave benefits, and more!

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Information

• Posting Date: Nov 28, 2023
• Travel: No

Medtronic