Job Description

Contract type: FULL_TIMESalary: Market AlignedLocation: Kuala Lumpur FULL_TIMEConsultant: William YangJob reference: EZ8M4C-0FF0B689Date posted: 25 February 2024 kuala-lumpur marketing/product-brand-marketing 2024-02-25 2024-04-25 marketing Kuala Lumpur MY Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png trueAn exciting Product Marketing Manager (Agriculture) job has become available at a global integrated agriculture firm.About the Product Marketing Manager (Agriculture) Role:
In this business critical role, you will strengthen the pillar brand through innovative, effective and excellence campaign programmes. Lead and co-create with team to ensure excellence in campaign development and execution to ensure GTM implementation to support business ambition and to manage strategic positioning along with tactical responsibilities such as identifying campaign/program message, target market, campaign calendars, contest map, execution plans executing creative briefs in partnership with other areas.Key Responsibilities:

• Work with the Commercial Unit team to provide them with strategic sell in tools and content each season
• Create effective copy for all websites and other interactive media within agreed-to schedules and create digital content creation and distribution plan. Support and suggest improvements to efficiencies of the content management system where copy is published
• Act as a liaison with internal departments (Market Insight, Digital Lead, Business Development) to ensure that all campaigns are executed in a timely and efficient manner
• Monitor campaign effectiveness and product portfolios performance in timely manner
• Allocate A&P effectively and dynamically based on market and competitor situations
• End-to-end execution of lead generation, cross-selling, and retargeting campaign lead-nurturing programme using Syngenta marketing tools
• Supervise A&P spending so that they are aligned with business objectives and maximise returns on investment
• Provide market insights and proactively provide inputs in the business forums (Marketing Meetings, PLT, TPR, SOP, CMM)
• Work with Sales Heads and Area Sales Managers to generate channel point of sales material and Implement merchandising and retailer loyalty programmes
• Supporting development of personal and non-personal promotional materials for end-user and coordinating training coordination and implement for field colleague
• Growers\' data base collection - SMS blast and digital communication with Grower console and Cropwise apps
• Examine the total plans for the event to determine what is needed with stakeholder meeting to plan scope of events, establish and monitor budget, and/or review procedure
• Monitor price deviation and discount and present recommendations for improvement
• With guidance from manager, define business issue and develop volume and profit implication with appropriate analytic information plan

The successful Product Marketing Manager (Agriculture) has key experience within the product marketing experience within the crop protection or ferrtiliser as well as connections with the relevant segments.Key Requirements:

• Bachelor\'s degree in Agriculture and five to seven years of proven track record in in sales and marketing are preferable
• Knowledge in sales and marketing principles, particularly around campaign management and marketing communications
• Understanding of Malaysia agriculture and general marketing concepts and methods
• At least six years\' work experience in marketing, sales of the agricultural industry or marketing is preferred
• Outstanding ability to analyses complex problems and deliver insightful and practical solutions

This international integrated agriculture company needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their excellent performance and success, they have won many awards. The organisation is also very focused on developing and training their people to the highest of standards.If you are driven, determined and want to take the next step in your career, this is the role for you. Great career opportunities await the right person in this exciting Product Marketing Manager (Agriculture) job.

Robert Walters