Job Description

Requirements:

What we're looking for

• Degree in Marketing, Business or Computer Science, IT or equivalent discipline
• 4 or more years' experience in a Product Marketing role
• Strong SEO knowledge and/or experience
• A strategic and entrepreneurial mind that identifies opportunities and takes the initiative to act on them to deliver value to customers and the business
• Excellent written communication, presentation, and delivery skills
• Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements
• Ability to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns
• Experience taking new products to market and understanding the appropriate marketing strategies and channels at different stages of the product life cycle
• Ability to interpret and communicate complex technology product messages into customer-facing business and technology content
• Experience of email marketing, paid media channels, organic media channels and website optimization at the various stages of the marketing/sales funnel
• Ability to work on multiple projects simultaneously in an agile, fast-paced environment
• Experience working within and influencing collaborative teams, particularly with product managers, UX designers and researchers and engineers

A few nice to haves

• Has held a technical role in the past or has a technical background
• Has experience working on a B2B product
• Has worked in the SaaS industry
• A creative flair and aptitude to create and deliver engaging, convincing presentations
• Basic image and video editing Scopes:

Working at the heart of a cross-functional product team, the highly strategic Product Marketing Manager role is responsible for identifying and defining the market opportunity for a new product, validating product-market fit, taking it to market and growing product adoption.

Through market research, the Product Marketing Manager gains in-depth knowledge of the industry, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers. They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimized for the different customer segments and accounting for their unique end-to-end customer journeys. It is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption.

What you'll be doing

• Conduct desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases
• Define and iterate the product positioning and value proposition to keep the product competitive in a highly saturated market
• Influence the product roadmap according to market and customer research findings to find and maintain product-market fit
• Plan and manage demand generation programs and optimization of the Lead to Opportunity funnel e.g. email marketing, paid ads, webinars, eBooks, partnerships, ABM campaigns.
• Explore additional lead generation avenues in addition to organic and paid channels. e.g. List purchase, web scraping, etc.
• Own the product story and sales narrative, expressed through product messaging which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc.)
• Harness market, customer, and product expertise to create effective sales enablement collateral that empowers Sales, Client Services, Consulting and Partners to convert leads into happy customers
• Create and own the product's Go-To-Market plan, working cross-functionally with Product, Design, and Sales to deliver it.
• Plan and work with wider marketing team to deliver growth, lead generate and retention marketing campaigns, as appropriate at the various stages of the product life cycle
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
• Maintain an organized information architecture (e.g. naming conventions, tagging standardization, web forms, email fields, etc) across your projects/ campaigns.
• Ensure data privacy compliance while conducting lead generation and enrichment activities.
• Track, analyze and report on product adoption and marketing campaign performance
• Represent the product and company at remote and in-person (where appropriate) industry events Experience Required: Min 4 Year/s