We are looking for a Promotion Manager to plan and execute promotional strategies that enhance user engagement and drive platform growth. This role involves managing end-to-end campaign operations within our internal marketing ecosystem and ensuring smooth execution across multiple channels.
Key Responsibilities
Develop and manage promotional campaigns, including bonus events, retention activities, and targeted user segments based on behavioural data.
Plan and optimise the promotional calendar, ensuring timely rollout of events such as reload offers, tier-based rewards, and seasonal campaigns.
Coordinate closely with operations and product teams to ensure correct setup of campaign parameters within the back-office system (e.g., bonus configs, turnover settings, reward distribution).
Analyse user patterns, segment performance, and event participation to refine retention funnels and improve LTV.
Monitor real-time campaign performance dashboards, including tracking of conversion rates, redemption behaviour, and abnormal activity flags.
Work with content and design teams to produce promotional assets for both in-app and external channels.
Collaborate with media partners and targeted traffic sources to acquire quality users and reduce invalid traffic.
Ensure all promotions follow internal risk controls, including bonus cost limits, abuse detection logic, and wagering validation.
Prepare detailed promotional reports, highlighting ROI, segment response, and traffic quality insights.
Requirements
Mandarin proficiency is preferred.
Bachelor's degree in marketing, Business, or related field.
3-5 years of experience in digital promotions or campaign management, ideally involving platforms with live transactions or bonus systems.
Solid understanding of user segmentation, funnel optimization, and behavioral analytics.
Familiarity with promo tools such as CRM dashboards, event trigger modules, or back-office configuration panels.
Required to travel or relocate.
Strong communication, creativity, and project management skills.
Able to work in a fast-paced environment with a data-driven approach.
Job Type: Full-time
Pay: RM10,000.00 - RM12,000.00 per month
Benefits:
Opportunities for promotion
Professional development
Work Location: In person
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