Regional Crm Associate Manager

Kuala Lumpur, Malaysia

Job Description

We are looking for a passionate and talented individual to join the award-winning ZALORA CRM Team.
Customer Relationship Management (CRM) is the concept of being relevant to the customer, leveraging data to understand the customer DNA and provide a top-class customer experience via the full suite of customer touchpoints and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer's needs and motivations. In every single marketing message we send, we aim to craft the perfect environment to maximise emotional value and commercial opportunity across the customer journey - right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing technology, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail ecommerce opportunity as a whole.

Responsibilities:

  • Drive customer engagement through communications such as emails, push notifications, in-app messages, SMS
  • Take ownership in driving performance and success of CRM's daily communications across countries we operate in
  • Drive excellence in CRM within specific markets with a high standard in operations, creativity, and segmentation
  • Collaborate closely with CRM team members to derive actionable insights through data and be a key driver of excellent customer experience and retention.
  • Utilise digital technology and creativity to push the boundaries of the CRM experience such as through gamification or automation
  • Coordinate and plan mega event campaigns across CRM channels
  • Collaborate across other teams in the department to deliver day-to-day success for ZALORA sales through campaign curation, communication, and customer segmentation
Requirements:
  • Have a minimum of 3 years of experience in CRM, with track record of driving outstanding engagement and process effectiveness
  • Passionate about connecting to the customer through fashion and lifestyle content through creativity, copywriting and digital technology
  • Highly proficient in written and spoken English. Proficiency in Mandarin is a plus
  • Highly adaptable, meticulous and able to think critically
  • Strong willingness to learn and grow independently
  • Good communication skills, works well in a team
  • Enjoy the challenges of a fast-paced, high-stakes environment
  • Able to handle data comfortably and relate them to qualitative aspects of work
  • Proficiency in HTML, CSS, Excel, other analytical tools
What we offer you:
  • Gain a high level and deep understanding of the company and business, and see your inputs and initiatives take flight to drive real business impact
  • Witness cutting edge E-commerce first-hand and utilise award winning campaign automation technology to drive success in the modern environment
  • Ownership of a key portfolio in the team, with the opportunity to develop and take it further
  • Be a part of an award winning, high performance, highly professional & entrepreneurial team
  • Work with experienced, motivated and talented colleagues from all over the world
The ZALORA Story

ZALORA is Asia's leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region's pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD852733
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned