No Relocation Assistance Offered
# 153201 - Selangor, Selangor, Malaysia
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
DEPARTMENT\'S TOP 3 OBJECTIVES:
Achieve sustainable growth in sales, profitability, market share & product distribution;
Strengthen organizational capability & competency;
Improve organizational effectiveness & efficiency.
Core responsibilities:
Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles
Development of a Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost
Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, category-specific behavior by environment etc
Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
Establishing objectives and important metrics for all categories and retail environments and ensuring tracking mechanisms are in place and used
Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while benchmarking CP share of voice/activities in-store
Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
Assessing Colgate and category performance to develop, manage and implement the channel strategy, while managing the risks and opportunities
Defining the Go to Market Strategy and 5P tactics within the channel for all categories. 5P refers to Product Assortment, Placement, Pricing, Promotion and POP tactics for New Launches/ In-store programs/ National Promotions
Defining the Product Assortment and Placement Strategies within the channel on a half yearly
Implementing and Monitoring the implementation of the above, and revising the strategy and tactics whenever necessary
Leading shopper insight development and application by channel
Working with the Category Management team in developing and implementing the Catman strategies within the channel
Contribute to target setting during the establishment of the Budget
Works closely with Consumer Marketing and Customer Development to develop a robust channel strategy
Achieves the Budget in a cost-effective manner with emphasis on return on investment
Day-to-day responsibilities:
Management of Grid and ensuring all big hits are on time (all projects is ongoing for at least 8 months)
Liaising with Consumer Marketing on new launches / relaunches - ensuring trade inventories for all launches/ new launches are taken into considerations.
Promotion Quantity Management based on budget tracking
Identify / Evaluate and recommend market shares / distribution opportunities for CGIM / CBP meetings
POP / Detailing Management based on budget allocation
Pricing evaluation monitoring to ensure pricing strategy / promotion is competitive - work with Consumer Marketing
Develop Market share /POP / Display/Distribution targets by RE for all new launches
Develop Big hit newsletters for field sales to update / feedback
Co-develop Shopper Marketing plans with SDMs including sourcing of all customized promotions in collaboration with SDMs.
Attend all Nielsen / Shopper Insights / KWP meetings / CGIM meetings
Attend Focus Group Discussions / Shop Along to understand business issue / opportunity with Marketing
Follow up on in store execution, listing status, execution issues and help CDMs solve in store
Update RE handbook / strategies
Collaborate with Catman team - advisory on Placement strategies for all new launches.
CBP return on investment analysis - quarterly evaluation
Project work (if any):
Focus Group Discussion
RE Projects ( i.e. ESP Shopper Project)
Educational Qualifications:
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