Job Description

Retail Campaign Strategy & Execution

• Plan and implement retail marketing campaigns that support and strengthen the company's brand objectives.

• Boost store traffic by executing tactical promotions, seasonal campaigns, festive activations, and co-branded initiatives.

• Suggest creative engagement tactics that draw in walk-ins, improve conversion rates, and enrich the customer journey.

Management of Retail Events & Activations

• Coordinate and execute in-store activations, pop-ups, roadshows, trunk shows, and outlet events to boost engagement.

• Work closely with the events, creative, and operations teams to deliver flawless end-to-end execution.

• Serve as the retail marketing lead for new store openings and renovation launches.

Cross-Team Collaboration & Alignment

• Work closely with the Digital Marketing, Creative, and Content teams to ensure campaign coverage across both online and offline channels.

• Collaborate with the Merchandising team to plan monthly and quarterly promotions aligned with stock performance, new product launches, and supplier-driven initiatives.

Product Category Management

• Support the growth and performance of assigned product categories across the retail network.

• Collaborate with suppliers and brand owners to develop launch plans, promotional strategies, in-store displays, and training materials.

• Propose campaign ideas that boost product sell-through and sustain strong category performance.

Performance Reporting & Analysis

• Monitor store and campaign performance metrics such as traffic, sales growth, and product uptake.

• Prepare post-campaign summaries and event evaluations supported by ROI insights.

• Propose campaign enhancements grounded in performance data and frontline feedback.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a relevant discipline.

• At least 3-5 years of proven experience in retail marketing, trade marketing, or brand activation.

• Background in eyewear, beauty, FMCG, or lifestyle/healthcare retail is a strong advantage.

• Solid understanding of retail operations and shopper marketing practices.

• Strong planning and coordination abilities, capable of overseeing multiple outlets and campaigns simultaneously.

• Strong stakeholder management skills, covering internal teams and external partners such as suppliers and merchandising.

• A creative thinker with a hands-on approach, capable of taking ideas from concept to execution.

• Collaborative team member who works well across departments and communicates progress consistently.

• Skilled in analyzing data, deriving insights, and turning them into practical actions.

• Proficient in English and Bahasa Malaysia; knowledge of Mandarin is preferred.

Skills Required