Job Description

• Degree in Marketing, Business or Computer Science, IT or equivalent discipline
• 4 or more years' experience in a Product Marketing role
• Has held a technical role in the past or has a technical background (added advantage)
• Has experience working on a B2B product (added advantage)
• Has worked in the SaaS industry (added advantage)
• A creative flair and aptitude to create and deliver engaging, convincing presentations (added advantage)
• Basic image and video editing (added advantage)
• Strong SEO knowledge and/or experience
• Excellent written communication, presentation, and delivery skills

• Conduct desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases
• Define and iterate the product positioning and value proposition to keep the product competitive in a highly saturated market
• Influence the product roadmap according to market and customer research findings to find and maintain product-market IT
• Plan and manage demand generation programs and optimization of the Lead to Opportunity funnel e.g. email marketing, paid ads, webinars, eBooks, partnerships, BM campaigns.
• Harness market, customer, and product expertise to create effective sales enablement collateral that empowers Sales, Client Services, Consulting and Partners to convert leads into happy customers
• Create and own the product's Go-To-Market plan, working cross-functionally with Product, Design, and Sales to deliver it.
• Plan and work with wider marketing team to deliver growth, lead generate and retention marketing campaigns, as appropriate at the various stages of the product life cycle
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
• Maintain an organized information architecture (e.g. naming conventions, tagging standardization, web forms, email fields, etc) across your projects/ campaigns.
• Ensure data privacy compliance while conducting lead generation and enrichment activities.
• Track, analyze and report on product adoption and marketing campaign performance
• Represent the product and company at remote and in-person (where appropriate) industry events

• Flexible Working Hours
• Casual Dress Code
• EPF & Sosco
• Annual Leave