21 March 2023 To deliver sustainable and profitable sales growth by achieving targets through continuous development of both new and existing assigned End-Customers (Director of Resellers) by applying our value proposition to customer\xe2\x80\x99s needs. The role will be responsible for:
Customer Retention: Protect all our existing End-customer business in the area/territory assigned to you, so they continue to do business with Cromwell.
o Build effective business relationships with multiple stakeholders at End-Customer, gaining deep understanding of the customer\xe2\x80\x99s buying & decision-making process, their active and preferred suppliers. o Analyze sales trends to understand customer performance, demonstrating proactively to end- customers on how we have and can add value. o Identify & pursue price agreements to maintain and grow our business each year, especially with large end-customers with high potential o Proactively trackall expansion plans(additional lines, new sites etc.)to maximize wins. o Engage with relevant resellers for technical & commercial support, ensuring prompt customer service and marketing to the assigned end-customers served by them to increase sales. Planning and Reporting: o Set appropriate visit / call plan with Existing and New Customers o Daily updating in Salesforce of all activities, opportunities, new business, customer contacts and other such information as requested by the Line Manager from time to time. Key Performance Measures
Sales Margin Achieved (in coordination with Line Manager)
Customer Retention & Sales Growth as per Targets
New Customer Acquisition as per Targets
Role Requirements (Included for Self & Line Manager review & then agree on Development Plans each year) Experience and Knowledge:
Previous experience in direct end-customer business development, territory sales expansion/growth and display a \xe2\x80\x98play to win\xe2\x80\x99 attitude that is key to success.
Customer account management and relationship building
Results Focus and proven delivery of Results
MRO Industry experience, relevant to Products/Range offered by Cromwell
Essential Qualifications & Skills:
A qualification (Degree/Diploma) in technical (mechanical/electrical/industrial) subject or equivalent
Excellent communication (including active listening and negotiating skills)
Excellent verbal and written language skills
Excellent IT skills including comprehensive understanding of Microsoft Office, particularly Outlook,
Excel, and PowerPoint (Experience with using CRM platforms would be an advantage)
Highly self-motivated demonstrating positive mindset and result orientation.
Ownership of customer relationship
Understanding & Delivery of Cromwell Principles, Customer value and solutions
Successful Relationship Penetration at assigned End-customers
Targeted Business Development at assigned end-customers
Valid driving license
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