Sem/ Performance Marketing Director

Kuala Lumpur, Malaysia

Job Description


WHO ARE WE?Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.RequirementsABOUT THE ROLEWe\xe2\x80\x99re looking for a director-level professional with over 8 years experience in the Performance Marketer vertical who will be accountable for our entire performance department. With a strong grounding in and deep understanding of the Digital Marketing world, you will be an effective strategist and fixated on driving performance in the team and for the clients. Being a tool-agnostic individual, you will be pushing boundaries and constantly refining strategies and tactics to achieve KPIs in a business-sustainable manner. You believe in our framework of delivering 1-to-1 user messaging through performance marketing tools and have a keen eye for both Brand (Creative) and Performance.RESPONSIBILITIESDelivery Management (40%)

  • Drive the Performance Team to achieve client KPIs
  • Directly contribute to the management of top tier clients
  • Maintain an overview of resourcing, budget pacing and goal pacing across all clients and teams
  • Own the performance and budget pacing of key accounts and drive the performance team to achieve KPI
  • Develop marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
  • Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
  • Signs-off on media plans and performance roadmaps
  • Work closely with Data team on producing solutions that will drive the efficiency in reporting, insights and campaign management
  • Constantly reviewing the operation of the Performance Team and drive efficiencies in delivering significant impact
  • Review time tracking report to
Business Development & Commercial Management (30%)
  • Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
  • Secure account stability and profitability by ensuring client happiness in a business-sustainable manner
  • Develop best practices, processes, and SOP in delivering successful account management
  • Contribute to resource planning and business forecasts
  • Ensuring the team is delivering within the scope of work and managing scope-creep
Team Management and Development (30%)
  • Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
  • Lead and develop Performance Managers, and Performance Specialists
  • Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires
  • Conduct individual development plan and performance review with direct reports
  • Observe and coordinate training for development areas at an individual and team level
  • Be proactively involved in training and development of performance members; developing the skills of team through on-the-job coaching, support, and guidance
  • Ensuring the team\xe2\x80\x99s adherence to the correct processes and following best-practice
  • Strong pulse on productivity (client hours bought vs actual delivery)
Ideal candidate:
  • 8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
  • 3+ year of people management experience
  • Proven track record in creating effective operations and driving significant impact in the management of paid campaigns
  • Strong entrepreneurial skills
  • Strong analytical skills
  • Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
  • Expert proficiency in Paid channels: Search, Social (Facebook, IG, LinkedIn, TikTok, etc), Programmatic, Video Ads, Display, and Email
  • Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
  • Excellent people leadership capabilities
  • Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
  • Comfort working in fast-paced geographically dispersed teams
Benefits
  • Hybrid-Remote team
  • Flexible working hours
  • Fast-growing startup company
  • Friendly work environment
  • Paid time off, including sick leaves and emergency leaves
  • Provision for company-owned laptop
  • Opportunities to develop into senior management roles
  • and more!
NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!

Kaliber Asia

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Job Detail

  • Job Id
    JD1027238
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned