Job Description

Location: Bandar Utama
Company: Nestl\xc3\xa9 Malaysia (Nespresso Division)
Full-time
Bachelor\'s Degree
5+ years of experience

Position Summary

Manage the OOH product portfolio of coffee, machines, accessories, and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives

A day in the life of a B2B Marketing Manager

Manage the OOH product portfolio

• Execute the product strategy and execute commercial value propositions (incl. new products/services)
• Review the channel\'s portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories, and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Benchmark local performance with international best practices and local competitive environment
• Provide input for monthly sales forecasting of the channel\'s portfolio, in close cooperation with the Data & Insights and channels
• Drive awareness for the OOH propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team
• Maximize impact of the local digital footprint, including the OOH website, through content adaptation, creation, and activation in close cooperation with the local digital team

Implement global product launches & themes to market needs

• Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
• Execute the activation (e.g. acquisition, promotion) strategy for the channel
• Execute market specific local initiatives
• Support continuous improvement through conducting pre- and post-evaluations of product launches & themes

Lead Generation

• Execution of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment.
• Work with agency to collect and process leads and match these with Nespresso customer knowledge to determine \'readiness\' of each lead and determine relevant follow-up actions.
• Pro-actively explore new lead generation strategies and tactics.
• Efficiency analysis of the different lead generation marketing activities.
• Review of and constant optimization of the sales tools, e.g. presentation, materials, speech.

What will make you successful

• University degree in marketing, commercial or equivalent
• 5 years+ in marketing, Product and/or Brand Manager.
• Demonstrated ability to lead people
• Worked for an organization with leading brands and a strong commercial mindset
• Experience in project management (of complex projects).

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Location: Bandar Utama
Company: Nestl\xc3\xa9 Malaysia (Nespresso Division)
Full-time
Bachelor\'s Degree
5+ years of experience

Position Summary

Manage the OOH product portfolio of coffee, machines, accessories, and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives

A day in the life of a B2B Marketing Manager

Manage the OOH product portfolio

• Execute the product strategy and execute commercial value propositions (incl. new products/services)
• Review the channel\'s portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
• Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories, and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
• Benchmark local performance with international best practices and local competitive environment
• Provide input for monthly sales forecasting of the channel\'s portfolio, in close cooperation with the Data & Insights and channels
• Drive awareness for the OOH propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team
• Maximize impact of the local digital footprint, including the OOH website, through content adaptation, creation, and activation in close cooperation with the local digital team

Implement global product launches & themes to market needs

• Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
• Execute the activation (e.g. acquisition, promotion) strategy for the channel
• Execute market specific local initiatives
• Support continuous improvement through conducting pre- and post-evaluations of product launches & themes

Lead Generation

• Execution of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment.
• Work with agency to collect and process leads and match these with Nespresso customer knowledge to determine \'readiness\' of each lead and determine relevant follow-up actions.
• Pro-actively explore new lead generation strategies and tactics.
• Efficiency analysis of the different lead generation marketing activities.
• Review of and constant optimization of the sales tools, e.g. presentation, materials, speech.

What will make you successful

• University degree in marketing, commercial or equivalent
• 5 years+ in marketing, Product and/or Brand Manager.
• Demonstrated ability to lead people
• Worked for an organization with leading brands and a strong commercial mindset
• Experience in project management (of complex projects).

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9