Job Description

We are looking for a passionate and talented individual to join our Marketing team. Reporting to the Head \xe2\x80\x93 Growth & Martech, this regional role places you right at the beating heart of the Marketing function.

The analytics aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through insights-driven recommendations in order to do what is best for our stakeholders \xe2\x80\x93 Paid channels. Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.

This role will provide critical insights for strategy building and budget planning, that will allow the various marketing team members to scale at efficiency, improve productivity and manage big strategic projects and transformations. We ensure cross functional alignment of goals and execution in day-to-day operations, and help build a foundation for excellence by reinforcing marketing strategy using key performance metrics, developing scalable infrastructure and optimizing business processes.

Responsibilities:

This role will be focused on strategic, long-term and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project Management initiatives

i) Strategic Analysis:

• Which metrics have the biggest impact on our customers and business results?
• Which KPIs are most critical in \xe2\x80\x98moving the needle\xe2\x80\x99 when it comes to our scaling new user growth by keeping efficiency in place.
• With the data at hand, what trends can we uncover to understand our channels and consumer behaviour better and reactively address their needs?
• How do we optimally operationalize the measurement of these KPIs on an ongoing basis?

ii) Planning:

• Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
• Predict when and what customers will buy and help to build effective and high converting sku list for landing pages

iii) Hygiene / Operations:

• Track critical performance KPIs and perform post-campaign analysis
• Track and measure customer quality and migration / brand health
• Track effectiveness of promotions
• Daily report preparations
• Closely work with finance on budget allocation, tracking and management.

iv) Project Management / Martech

• Manage strategic projects and transformations within Marketing.
• Respond to changing market trends and requirements by keeping an eye out for new practices and technologies that will improve and optimize the marketing department\xe2\x80\x99s performance.

Requirements:

• Minimum 1.5 - 2 years working experience in a related field or management consulting
• Has a strong technical background. Must be familiar with SQL.
• Any of these programming languages Tableau / SAS/ R / Python is good-to-have
• Previous marketing analytics experience is preferred
• Great project and stakeholder management skills, as well as strong communications skills
• High level of initiative with a good ability to perform under time pressure or tight deadlines
• Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields

The ZALORA Story

ZALORA is Asia\xe2\x80\x99s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world\'s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA\xe2\x80\x99s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA\xe2\x80\x99s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.

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