Job Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple - improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group\'s interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.



Brand Strategy, Planning: (30%)

• Leads execution of brand strategy across all local on- and offline touchpoints
• Implement a holistic user journey(both online and offline) in the country towards users and retail partners based on Marketing strategy.
• Ensures holistic implementation of Marketing Concept (GTM) in countries across the entire user journey.
• Delivers excellence in execution and optimization of marketing KPIs in the country.
• Ensure brand exposure and development in local market, and guardian of brand compliance.
• Project management, budget management and coordination with local & regional, stakeholders.

• Coordination of local brand counterfeit with global brand protection team.
• Direction of press relations including writing press releases as well as developing key messages in English and local language.

• Coordination of local brand sponsorship activities.

Online Marketing Communication (50%)

• Manage specifically the touchpoints Social Media, Website, eMail/SMS, online stores, etc, together with retail marketing team
• Responsible for digital investment and marketing performance tracking and optimization
• Support the eCommerce marketing topic in terms of content development.
• Actively involve in digital projects, such as BeConnected and support the digital program growth

Offline marketing communication (20%)

• Develop retail partner specific communication plans in close collaboration with sales and Retail marketing team.
• Prioritize and set up offline retail marketing guidelines and standard, including budget optimization, support SLAs, and effective performance tracking.
• Collaborate with Retail marketing team throughout distribution development & sales activities, including distribution expansion, new product / marketing concept sell-in, sell-through and sell-out activities at distribution and retailer\'s end.

Qualifications

• Bachelor\'s Degree in Marketing / E-commerce / Business Admin or its equivalent.
• At least 5 years of experience in the relevant field. Added advantage if you are well verse in Social Media marketing.
• Understanding on hardware (Power Tools) B2B online retail touchpoints and Pro user decision making at the online touchpoint.
• Operational experience in local sales & marketing organization / personal retailer network.
• High understanding of online brand communication and E-commerce marketing.
• Proven track record in managing social media, website/e-Commerce content and marketing activities.
• Logical and structural thinking. Strong project management skills to be able to deliver results.
• Proactive work ethic with the ability to deliver results and meet challenging deadlines and must be able to work in diverse and dynamic team.
• Excellent interpersonal skill and able to communicate and influence different stakeholders. (written and verbal).

Additional Information

Your future of job location offers you:

• Flexible working environment
• Flexi benefits allowances
• Employee discounts on Bosch products
• Associate Development programs @ BOSCH
• A working environment that promotes diversity and inclusivity

Bosch