Job Description

JOB PURPOSE

This position supports the Marketing Department in building the Taylor\'s University brand to be the preferred choice of institution for tertiary education through strategic marketing activities, specifically brand & product management. Communication and alignment with internal & external stakeholders to achieve cycle KPI is an integral part of the job.

JOB SPECIFICATIONS

KEY RESULT AREAS / RESPONSIBILITIES

• Assist manager in the execution of the annual marketing plan based on identifying key issues and opportunities developed through detailed consumer insight understanding and internal data.
• Lead the execution of marketing strategies, driving collaboration with the stakeholders and leveraging the right internal processes.
• Align with internal stakeholders on execution & activation of marketing activities in accordance with marketing calendar and activity plans. Pro-actively work with cross functional team and agencies to plan, create, execute and monitor all campaigns especially digital campaigns and work on optimization plans
• Be the key driver/owner and consultant for various schools/faculties, including leading marketing campaigns for schools, update website & collaterals and preparing marketing materials in a timely manner.
• Ensure key KPIs are met:
• Lead various schools in driving leads through customized marketing plans based on school insights and data.
• Weekly monitoring of lead generation and evaluate the impact of marketing messaging in achieving their stated objectives, including impact on lead flow.
• Keep track of marketing expenses and report to manager on monthly basis to ensure proper tracking of marketing budget
• Report preparations and presentation reports to stakeholders including monitoring of market trends and competitors\' activities to ensure our messaging is relevant and will stay top of mind.
• Establish and improve day-to-day operations to achieve optimal efficiency via further development of promotional effectiveness and evaluation measurement tools/reports.
• Assist manager in project status updates and process documentation works of marketing estimates, billings and vendor invoices within approved budgets
• Other administrative responsibilities including:
• Raising PR/PO documents to ensure that various A&P plans are booked on time
• Coordinate requests for marketing collaterals for event and promotion activities
• Support manager\'s administrative task

MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION

Preferably Bachelor\'s Degree in Marketing or Business Management

RELATED EXPERIENCE

• 3 -4 years marketing working experience. Digital experience is an advantage

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Strong working knowledge of Microsoft office (especially Microsoft Excel & PowerPoint), good numerical acumen as well as verbal skills.
• Knowledge in Salesforce will be an added advantage
• Performance marketing knowledge & skills preferred

COMPETENCIES (BEHAVIOURAL)

• Passionate about marketing and digital works.
• Problem solver and has creative flairs
• Strong drive to learn, self-motivated and is result oriented
• A good team player with strong initiative and follow-through
• Ability to work within cross functional teams: Good interpersonal, communication and listening skills

Independent, resourceful and humble

Taylor\'s Education Group