Job Description

KEY RESULT AREAS / RESPONSIBILITIES

• Assist manager in the execution of the annual marketing plan based on identifying key issues and opportunities developed through detailed consumer insight understanding and internal data.
• Lead the execution of branding & marketing strategies, driving collaboration with the stakeholders and leveraging the right internal processes.
• Pro-actively work with cross functional team and agencies to plan, create, execute and monitor all campaigns especially digital campaigns and work on optimization plans.
• Be the key driver/owner and consultant for International Student Recruitment (ISR) and PostGraduate (PG) teams, including leading marketing campaigns, update website & collaterals and preparing marketing materials in a timely manner.
• Proactively drive awareness and develop Taylor\'s University brand/profile across international market (mainly focusing on Indonesia, China, Middle East & South Asia countries but not limited to these only). Work with digital agencies to drive better cost effectiveness and efficiency in leads based on yearly target.
• Drive awareness and further grow PG programmes, inclusive of running digital campaigns, new launches, PG Week & etc
• Align with internal stakeholders on execution & activation of marketing activities in accordance with marketing calendar and activity plans.
• Ensure key KPIs are met:
• Strategise the marketing plans based on insights and data and drive quality leads for PG and ISR through customized marketing plans based on data.
• Weekly monitoring of lead generation and evaluate the impact of marketing messaging in achieving their stated objectives, including impact on lead flow.
• Keep track of marketing expenses and report to manager on monthly basis to ensure proper tracking of marketing budget
• Yearly adhoc and/or additional projects will be assigned from time to time.
• Report preparations and presentation reports to stakeholders including monitoring of market trends and competitors\' activities to ensure our messaging is relevant and will stay top of mind.
• Establish and improve day-to-day operations to achieve optimal efficiency via further development of promotional effectiveness and evaluation measurement tools/reports
• Assist manager in project status updates and process documentation works of marketing estimates, billings and vendor invoices within approved budgets
• Other administrative responsibilities including:
• Coordinating PR/PO documents to ensure that various A&P plans are booked on time
• Coordinate requests for video production, and preparation of marketing collaterals for event and promotion activities
• Support marketing manager\'s administrative task

Taylor\'s Education Group