Job Description

Vacancy Description This role will be responsible to develop and promote company\'s brand identity, develop and monitor media coverage & media relations as well as plan and execute all digital marketing strategies. Tasks & Responsibilities 1. Demonstrate an understanding of the communications marketing industry and the basic principles of integrated communications marketing. 2. Organize and implement PR strategic content / activities to create branding awareness. 3. Plan and churn out strategic newsworthy content and identify media trends, news cycles, relevant real-time topics, and spin opportunities. 4. Develop social media strategies to engage audiences across traditional and new media Perform market research and competitor analysis. 5. Build relationship and network with the media to get commercial exposure. 6. Constantly seek and analyze competitor marketing and PR materials both online and offline. 7. Research, write, and distribute press releases to targeted media, presentation decks, media statements, newsletters, speeches and more for both internal and external communications. 8. Coordinate launches, media interview and media briefings. 9. Analyze results of PR campaigns or efforts and prepare reports. 10. Manage company presence on social media (Facebook, Instagram, TikTok etc.) including but not limited to answering complaints, queries, comments & responding to messages on the platform. 11. Day-to-day leading on digital / online marketing activities, including paid social media advertisement, search and SEO. 12. Manage other digital assets including website, digital directory, digital standee, SMS marketing, newsletters, promotional emails & organize their distribution through various channels. 13. Manage social media advertising planning, budgeting, tracking and monitoring. 14. Develop engaging, creative, innovative content for digital marketing campaigns including Key Opinion Leaders (KOL). 15. Stay up to date with emerging technologies and trends. 16. Carry out any other duties as and when instructed by the Management from time to time. Accountabilities 1. To consistently behave in a manner that reflects the Group\'s vision and core values with both internal and external stakeholders. 2. To foster teamwork with others by working with all stakeholders in the Group in a cooperative and friendly manner. 3. To regularly up-skill yourself through daily work experience, self-improvement and structured learning. 4. To keep abreast of latest trends involving your specific role as well as the industry that you are involved in. 5. To be fully aware of and be in full compliance with Group\'s policies and procedures all times. 6. To be fully aware of and be in full compliance with all laws and regulations that affect your job functions or the industry you are involved in. 7. To exercise reasonable care and caution to ensure that the confidentiality of Company\'s documents and all material information in relation to the business is not compromised. 8. To produce timely and accurate reporting of your business and operations under your care to achieve the objectives set by your superior(s). 9. To formulate and execute clear strategies to run the business or operations under your care to achieve the objectives set by your superior(s). Education Degree in Public Relations / Digital Marketing / Marketing Experience A minimum of 5 years of digital and public relations experience preferably in a shopping mall industry or PR or digital agency. Experience in managing digital assets of the company and public relations activities.

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