Preparation of annual Event calendar/budget, and submit estimates for program costs as part of campaign plan development.
Liaise with event organizers and government agencies as well as to develop and maintain relationships with existing and potential tenants and exhibitors.
Development of key marketing messages, content and creative works for the mall's events and campaigns.
Work closely with tenants to develop collaborative promotions and offerings, to enhance customer experience through the mall's activities to drive traffic and increase tenants' sales.
Updating and maintaining mall online & offline activities, through mall's website and social media platform.
Conduct market surveys to keep track of marketing trend and pricing.
Confer with department heads or staff to discuss topics such as upcoming campaigns, contracts, selection of advertising media, or product to be advertised.
Possesses strong credentials in various advertising mediums with established relationship network with ad agencies and media owners.
Assemble and communicate with a strong, diverse coalition of organizations or public figures.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Involve in on-ground event/activities to ensure well-execution.
Undertake any other ad-hoc functions.
Requirements:
Candidate must possess at least Bachelor's Degree in Mass Communications, Marketing, Advertising, Business Administration, or any other related field.
At least 3 years of related working experience.
Language: English, Bahasa Malaysia and Mandarin as an added advantage.
Independent and Media Buy Planner.
Possess strong analytical, negotiation, interpersonal, written and verbal communication as well as presentation skills.
Well organized and able to work within deadline.
Required to share social media IDs for possible evaluation.
Job Type: Full-time
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:
Maternity leave
Opportunities for promotion
Professional development
Work Location: In person
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