Job Description

JOB ROLE

We are seeking a highly motivated Senior Executive to oversee the T\xe2\x80\x99ROKA luxury travel brand and the Branded portfolio consisting of travel brands licensed by our partners for the company to market in Malaysia. The Branded portfolio include Club Med, YTL Hotels, the Royal Caribbean Cruises Line, Norwegian Cruise Line, Trafalgar tours, Contiki, Costsaver, among others.

The successful candidate will be responsible for developing and executing marketing strategies and initiatives that build brand awareness, drive revenue growth, and enhance customer engagement in Malaysia and Southeast Asia.

This person will report to the Senior Manager of Marketing.

MAIN RESPONSIBILITIES

1. Develop and execute marketing strategies and initiatives that build brand awareness, drive revenue growth, and enhance customer engagement for T\xe2\x80\x99ROKA and Branded portfolio in Malaysia and Southeast Asia.

2. Develop and execute a post-launch strategy for T\xe2\x80\x99ROKA in Malaysia, including identifying key target markets, and executing marketing campaigns to establish the brand in the market.

3. Grow the Branded portfolio in Malaysia with a focus on reaching new and younger customer segments.

4. Assist in budget planning, innovations, activation, advertising, and promotion for the deployment of the annual marketing plan.

5. Manage T\xe2\x80\x99ROKA & the Branded portfolio product assessment and deployment in Malaysia, including P&L, pricing, place and positioning.

6. Build a productive relationship with the Consumer Travel/Sales team, Strategy & Insights, Operations, Finance, and Supply Chain to manage the brand\xe2\x80\x99s day-to-day operations, and external partners and agencies.

7. Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

8. Develop and execute an integrated content strategy across all channels (digital, social, email, print) that drives brand awareness and engagement in Malaysia and Southeast Asia.

9. Manage external agencies and vendors to ensure successful delivery of marketing campaigns, including creative, media, and event agencies in Malaysia and Southeast Asia.

10. Stay up to date with industry trends and best practices in luxury travel to maintain a competitive edge in Malaysia and Southeast Asia.

REQUIREMENTS

\xc2\xb7 Bachelor\'s degree in Marketing, Business Administration, or related field.

\xc2\xb7 3 years of experience in brand management, with experience on luxury brands.

\xc2\xb7 Possess commercial acumen and ability to drive revenue growth through marketing strategies.

\xc2\xb7 Excellent communication, presentation, and leadership skills.

\xc2\xb7 Keen sense of luxury customer expectations and experience with creating tailored marketing strategies.

\xc2\xb7 Ability to work in a fast-paced, dynamic environment with changing priorities and deadlines.

\xc2\xb7 Proactive, self-starter with a high level of responsibility, ownership, and accountability.

\xc2\xb7 Ability to travel as needed.

ESSENTIAL TRAITS

\xc2\xb7 Self-leadership: Managing one\xe2\x80\x99s own behaviour, attitude, speech to remain professional.

\xc2\xb7 Communication: Professional working relationship with ALL individuals and teams; Manage self in verbal, written and body language communication that creates a positive environment; Inclusiveness; Instils a culture of openness and encouragement.

Character traits:

\xc2\xb7 Responsible, accountable

\xc2\xb7 Kind, thoughtful, patient, and helpful

\xc2\xb7 Trustworthy with genuine integrity

\xc2\xb7 Curious, creative, driven, and eager to learn

\xc2\xb7 Team player with a positive can-do attitude

RELATED EXPERIENCE

\xc2\xb7 Demonstrated budgeting skills and return on marketing investment analysis.

\xc2\xb7 Excellent written and verbal communication skills with ability to negotiate, persuade and influence stakeholders.

\xc2\xb7 Possess skills in project management that enable the delivery projects on time and within budget.

\xc2\xb7 Experience in working as part of a team on annual marketing planning processes and providing ongoing monitoring to achieve strategic objectives.

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

\xc2\xb7 Ability to lead and strong communicator (verbal, written, interpersonal) who can address a broad spectrum of colleagues and external partners.

\xc2\xb7 Have strong quantitative, analytical, and problem-solving skills.

\xc2\xb7 A self-directed professional who knows what needs to be done and operates with a sense of urgency, focus and discipline.

HTT is an equal opportunity employer and welcomes all qualified candidates to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Holiday Tours & Travel Sdn Bhd